Real Estate Investor Rudy Lira Kusuma Shares How He Produces Millionaire Realtors

As one of the fastest-growing industries in America, real estate has become a highly competitive field. This is due to an increase in both sales and property values, as well as decreased inventory across the country. However, while many realtors are flourishing in this environment and making six-figure salaries per year, others may be slowed down by the number of time-consuming elements involved with a typical real estate transaction. A key element to success is having a scalable model that produces results while preserving quality service levels at all times—something many realtors and agents struggle with. Rudy Lira Kusuma, CEO of one of California’s fastest-growing real estate brokerages, Your Home Sold Guaranteed Realty, has found a way to support agents with an entrepreneurial spirit and drive to succeed in this industry.

Rudy’s company offers a white label program to help high-performing agents reach millionaire status by outsourcing some aspects of the business and focusing on what they do best: selling homes. Through the private labeling process, Rudy and the Your Home Sold Guaranteed Realty team work behind the scenes so agents can focus on client relations and sales. Taking care of the administrative services frees up valuable time for the agent, allowing them to concentrate more on client acquisition and sales. That doesn’t mean that YHSGR takes over the entire process—the customer continues to work one-on-one with the agent they’ve come to know and trust.

A veteran in the real estate business, Rudy observes that few realtors get into the business because they enjoy doing back-office work. Instead, the thrill of hunting and closing lucrative deals for your clients attracts the majority to become realtors. Rudy’s mission is to help them achieve their goals and scale their businesses in the shortest time possible. Whether you are an agent, team, or independent broker, the YHSGR team can help you transform your business and achieve your goals. The team’s services include dealing with back-office work, brokerage, legal, compliance, audit, transaction coordination, conveyance, marketing, and advertising.

In addition to the white-label program, Rudy and his team also offer partnership and mentorship programs for new agents. Rudy acknowledges that many barriers to entry in the real estate market can discourage and demotivate new agents or realtors. The YHSRG partnership program offers Rudy’s expertise in acquiring the most lucrative deals in any market and gives agents access to high-quality technology at no cost. The benefits agents who sign up for this partnership enjoy include leads and appointments acquired for them, no cold calling, no person-to-person sales pitches, and no prospecting to find leads.

The qualifications for agents to join this partnership are straightforward too. The key qualities YHSRG have in common include openness to new ways of doing business, a desire to escalate income, self-drive, and coachability. A good work ethic is also crucial for prospective agents who want to succeed in the real estate space. Currently, YHSRG is the only brokerage firm that generates leads for its agents and mentors them to earn 7-figure incomes, which Rudy hopes to continue doing for many years in the future. The goal is to help 1,000 real estate agents succeed in California by December 30, 2024.