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Holistic Lifestyle Movement Cool 2Be Conscious Is Impacting Millions

In recent years, more people have become aware of the vast benefits of guided consciousness through breathing and meditation. People from different walks of life have tried these techniques to gain control of their thoughts and emotions. Studies show that breathing and meditation allow people better productivity at work and in life. Many brands are now utilizing these techniques, including Cool 2Be Conscious.

Founded in Australia by two friends from New Zealand, Cool 2Be Conscious has seen steady growth in its number of clients since its inception. The movement has helped millions of people improve their lives using the connected arts of breathwork and meditation. In addition, Cool 2Be Conscious, also known as C2BC, is inspiring people to create similar movements and sessions in their communities.

Allowing people to exercise the fullest expression of themselves through a road map and inspiration is C2BC’s primary goal. Its founders, Ryan Hubbard and Ru Mackenzie, believe that knowing and achieving true peace and freedom makes a person whole. Through this movement, the duo impacts millions of lives by creating ripple effects across their home country of Australia and its neighboring territories.

One of C2BC’s founders, Ru, was a former pro rugby player who suffered an injury, leading him to discover meditation. Breathwork and meditation helped him heal physically and emotionally, and by the time he fully recovered, he chose this lane as a career path. Together with Ryan, who has struggled with emotional and social anxiety throughout his life, they founded C2BC as a way of healing and moving forward.

Cool 2Be Conscious uses various platforms to deliver its unique services to its growing number of clients. Ryan and Ru host a podcast that provides information and education designed to inspire people to pursue positive change. In addition, the brand uses its Instagram page to upload live sessions that last at least 30 minutes. They also have an interactive website where people can see their free, pre-recorded sessions.

Ryan and Ru recently launched the C2BC Experience, a six-and-a-half-hour event that encourages people to let go of negative thoughts, habits, and beliefs. Moreover, this event aims to convince people to shift their perspectives to discover a better version of themselves. Ryan and Ru also organize retreats where they lead their clients into the depths of holistic living to cultivate positive habits and achieve prosperity.

The COVID-19 pandemic disrupted Cool 2Be Conscious’s in-person activities like retreats and one-on-one coaching. However, Ryan and Ru turned these challenging times into a blessing by improving their online presence and reaching a broader audience on different platforms. One of the brand’s most recent developments is its online program Cleanse & Create. The program lasts eight weeks for anyone who is ready to level up and grow in their life. It begins with cleansing the physical and emotional body with food choices, fasting protocols, and breathwork before creating a future that is truly aligned with the individual.

The following years will see more developments for Cool 2Be Conscious as Ryan and Ru continue to expand to reach more people. In 2022, they’ll be launching the C2BC Journal+, a tool they’ll use to help people achieve their best lives through meditation and guided consciousness. Moreover, they’ll be expanding into the US as they encourage people to cultivate love while enjoying life.

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Awards

Tyrannus Angel Awards Makes a Notable Global Debut in AI Filmmaking

With 633 submissions from more than 80 countries, the first-year awards offer a glimpse of the creative ambition seeking a place in cinema’s next chapter.

LOS ANGELES, September 21, 2026 — A new AI film awards initiative has begun with a distinctly international response. Tyrannus Angel Awards closed its inaugural submission period on September 20 with 633 entries from more than 80 countries, according to organizer Tyrannus Foundation.

The awards now enter its judging phase, with nominees to be announced progressively and the final list scheduled for October 1. Selected works will screen at the AI Film Summit Los Angeles on October 24 at City Club Los Angeles.

For a first-year initiative, the significance extends beyond the submission total. A new awards program must establish its identity while persuading creators to give it their attention and entrust it with their work. Participation spanning more than 80 countries gives Tyrannus an international starting point before it has completed its first awards cycle.

A Window into AI Filmmaking’s Creative Ambition

The submission pool offers a concrete view of participation in AI filmmaking: hundreds of entries put forward for consideration, representing work that creators want to share with an audience.

That distinction matters. Conversations about AI in film often revolve around what the technology can produce. An awards program brings another set of questions into focus: what creators choose to say, how they shape their stories, and whether those stories connect with viewers.

The geographic breadth of the inaugural response also creates an opportunity to discover perspectives beyond a single production market. As judging proceeds, attention will shift from the scale of participation to the individual films—their storytelling choices, artistic approaches, and use of emerging tools.

The figures alone cannot establish the quality of the submissions or predict the awards’ long-term standing. They do, however, establish a substantial first-year field and a foundation from which a new platform can develop. Its next test will be how effectively it turns that participation into thoughtful selection, meaningful exhibition, and continued engagement with creators.

Connecting the Work with the Industry

The connection to the AI Film Summit Los Angeles gives the awards a setting that extends beyond the announcement of nominees. Selected films will be presented in a dedicated Screening Room, alongside a Tyrannus Angel Awards Spotlight and discussions about the practical realities of building a future in AI filmmaking.

Presented by Tyrannus Foundation, the Summit’s four panel themes—MAKE IT, BUILD A CAREER, SELL IT, and OWN IT—address production workflows, professional opportunities, funding and distribution, and creative rights. A Creator Lab and Industry Exchange add opportunities to explore tools and connect with potential collaborators.

This combination places selected work within the same event as conversations about how films are made, financed, distributed, and protected. For an emerging awards initiative, that relationship offers a direction for growth: recognition connected to a wider professional community.

Tyrannus Angel Awards’ inaugural response provides an encouraging opening. The months ahead will begin to show how that international participation translates into a distinctive program and an ongoing place for creators to share their work.

The AI Film Summit Los Angeles takes place October 24, 2026, from 1:00 to 7:00 p.m. Pacific Time at City Club Los Angeles. Program information and tickets are available at https://aifilmsummit.com/.

About Tyrannus Foundation

Tyrannus Foundation is a faith-rooted organization whose mission centers on influence, rescue, and education. Open to creators of all backgrounds, its initiatives include the Tyrannus Angel Awards and AI Film Summit, supporting meaningful storytelling, creative exchange, and dialogue about emerging technology’s role in film.

Media Contact
Chantel Chang
Co-Founder, Tyrannus Foundation
chantel.chang@tyrannusfoundation.org

Written in partnership with Tom White

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Reinvention

The Story That Comes After: Adam DeRito on Redemption, Reinvention, and the Life Built After Adversity

Every person who has ever faced a significant public failure knows the particular quality of the silence that follows. The moment when the noise stops — when the criticism has crested, and the verdict has been rendered — and you are left with the question of what comes next.

Adam DeRito has been in that silence. And The Guy in the Yellow Tie is, in significant part, the story of what he found there and what he chose to build in the aftermath.

What Comes After

DeRito is direct about the fact that his life has included adversity — not in the vague, broadly applicable sense that everyone’s life includes difficulty, but in the specific sense of facing public scrutiny, criticism that was amplified by people with interests in the outcome, and pressure to accept a diminished version of himself and recede from public life.

He did not. What came after was a series of choices — to keep serving in uniform, to keep working in the energy industry, to keep farming, to keep engaging in his community and in public life — that collectively constituted the story the book tells.

He holds a Top-Secret security clearance, which requires an extensive and ongoing federal background investigation. He has continued to build, to serve, and to advocate. None of that happened automatically. All of it required the sustained, daily decision to keep going rather than to stop.

Redemption as a Practice

DeRito is careful about the language of redemption. He does not use it in the dramatic, cinematic sense — as a single transformative moment that erases everything that came before. He uses it in the more demanding, less romantic sense: as a practice, extended over time, that demonstrates through accumulated action who a person actually is.

That framing matters because it is more honest. The narrative of redemption as a single turning point is appealing but rarely accurate. In real life, the process of rebuilding a life and a reputation after adversity is not a montage. It is years of work, most of it unremarked, that gradually shifts the balance between the story others are telling about you and the story your own conduct is writing.

DeRito has lived that slower version. The Guy in the Yellow Tie is his way of making the accumulated evidence of those years visible — not to demand a verdict, but to provide the material for readers to form one themselves.

Reinvention Without Betrayal

One of the more nuanced arguments in The Guy in the Yellow Tie is about the relationship between reinvention and integrity. DeRito has reinvented himself multiple times — moving between industries, taking on new roles, adapting to circumstances that changed faster than he could plan for. But he is insistent that reinvention, to be meaningful, cannot require the abandonment of the values that define who you are.

He has changed careers. He has changed contexts. He has changed his understanding of himself and of what he is capable of. What he has not changed is the conviction that service, accountability, and integrity matter — that they matter not instrumentally, as means to better outcomes, but as ends in themselves.

That consistency, maintained across circumstances that would have provided ample justification for abandoning it, is in some ways the most significant thing the book documents.

What He Wants Readers to Believe

DeRito is explicit about what he hopes readers take away from the book — not agreement with his politics, not admiration for his résumé, not sympathy for the difficulties he has faced. He wants readers to finish The Guy in the Yellow Tie believing three things.

First, that their own worst moment is not their final word. That growth and reinvention are genuinely available, not as abstract possibilities but as practical realities that are built through the accumulated choices of daily life.

Second, that ordinary people — people without platforms or power or the institutional backing that makes change easy — are still capable of making an extraordinary difference in their communities. That the work of showing up, doing the job, serving others, and maintaining integrity is not a consolation prize for those who could not achieve something larger. It is the something larger.

Third, that the story of any person’s life is more complex and more interesting than the version that fits most easily into a headline or a political argument. That the full arc of a life, evaluated honestly and with the patience the task requires, almost always contains more than any single narrative can hold.

The Yellow Tie, Explained

The title of the book is ultimately about visibility. About the choice to remain visible — to keep showing up, to keep being present in the spaces where your presence might matter — even when the easier and safer option would be to disappear.

DeRito made that choice. He is still making it. The Guy in the Yellow Tie is his invitation to anyone who has ever faced the silence after a difficult chapter to consider making it too.

Written in partnership with Tom White

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Documentary

From Set to Spectacle: Actor Joey Luthman Takes on a World Record for Cat Health

Joey Luthman has spent two decades building a career in front of the camera. A veteran of network television and film, Luthman has appeared in recurring and guest roles on Weeds, Hawaii Five-0, Chicago Med, Alexa & Katie, *General Hospital, The Goldbergs, Speechless, and Modern Family, along with feature film credits including Bad Teacher and An American Carol. Discovered as a child performer on The Tyra Banks Show, Luthman comes from a family of seven performing siblings and has since built out a career behind the camera as well, working as a writer, director, and producer on his own projects. You can see his acting credits via IMDb: https://www.imdb.com/name/nm2545508/.

Now, Luthman is bringing that same instinct for performance to a very different kind of role, off-script and airborne.

THE NEXT ACT: A WORLD RECORD ATTEMPT

On September 19th, Luthman will attempt a Guinness World Record for hands-free pogo jumping in Glendale, CA, the latest stunt in an ongoing personal mission to raise $1 million for the EveryCat Health Foundation, the world’s leading granting foundation for feline health research and a top funder in the search for a cure for feline Chronic Kidney Disease (CKD), a disease that affects up to 50% of cats age 10 and older 

It’s not the first time Luthman has turned a physical feat into a fundraising platform. Last year, he rode a one-wheeled electric bike across the United States to kick off the campaign, documenting the journey in his film CAT MAN: Journey to Save Cat Kind.

The documentary will get a free screening at the Glendale event starting at 3:00 PM, ahead of the 5:00 PM record attempt.

For an actor known for guest spots and recurring TV roles, the pivot to endurance stunts and philanthropy marks a notable expansion of his public profile — one built less on scripted performance and more on physical spectacle in service of a cause.

JOIN THIS WORLD RECORD-BREAKING EVENT

What: Joey Luthman attempts a Guinness World Record in hands-free pogo jumping 

When: September 19th. Doors/screening 3:00 PM; Record attempt 5:00 PM 

Where: 234 N. Isabela Street, Glendale, CA 

Admission: Free, includes documentary screening and entertainment 

WHAT’S NEXT

Luthman is also serving as an ambassador with a slate of upcoming appearances at feline and veterinary industry conferences, including Cat Con, later this year:  https://www.catconworldwide.com.

Written in partnership with Tom White

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