Starting a brand is one thing. Growing it and making it known is another. You need an expert team that knows the ins and outs of entrepreneurship, branding, and advertising. That’s what Circus Maximus offers its clients. The company helps brands develop and articulate their brand narratives and make content around that narrative.
Circus Maximus’ mission is to help brands grow and gain as much exposure as possible. The team strives to find out what is interesting, valuable, and noteworthy about a brand first. They then use that information to create a narrative about the brand that the owners can use to communicate to their community. The company then empowers the brands with content tools that help them to keep the conversation going.
The company was founded in 2013 by Ryan Kutscher, the company’s chief creative officer. Years earlier, Ryan had gone to college to study economics. He knew he wanted to be in business, and it seemed like a good route to follow. The college he went to specialized in accounting and he had to take a sub-business accounting class.
Ryan ended up dropping out of business school but in 2002, the school accidentally sent him an email inviting him to an advertising class. Before then, he had never even considered advertising as a career, and he didn’t know about it at the time. However, the invite piqued his interest and that’s when he transitioned from business school to advertising.
Ryan’s next move was figuring out how to get a job in advertising. He got an internship in Miami Beach and ended up working at the Crispin Porter Bogusky agency, which was once the most notorious agency at the time because of its atypical approach from other players. Unlike its competition, the agency didn’t tailor its content to traditional TV media. Its practices were non-traditional, which made it an interesting place to work. For the next 6 years, Ryan worked his way up the company. By the end of the period, he became the creative director.
The industry kept growing and the landscape changed. In 2010, there was a massive shift around tech, and social media was becoming popular. This presented opportunities for businesses and individuals to start and grow their brands. Ryan refers to that period as the start of the D2C era. At the time, he was freelancing from his couch in New York City, and that’s when an idea hit him, and he made another transition.
Ryan knew he had a high capacity for creative thinking. He sought and got a job at JWT. He again climbed up the ranks and ended up as the chief creative officer. That acted as a good job for self-validation for Ryan from a career standpoint. However, the company was also experiencing a shift just as the economy was. After a year, Ryan decided to leave without much of a plan. However, he felt it was time to leave and start his own brand.
In 2013, Circus Maximus opened its doors and started growing. Ryan quickly found a niche translating the Fortune 500 kind of experience to startups that were scaling really quickly. They needed to think beyond their immediate moment with their advertising and communications strategy, and Ryan knew how to help.
Since then, Circus Maximus has partnered with many Fortune 500 companies such as Gillette and American Express, and innovative brands like Alavida. According to Ryan, “the value of a creative partner is value itself,” and that’s what his company offers its clients. What they do may not be reflected in the traditional advertising agency model, but it’s definitely creating an impact in the industry.
Circus Maximus has now redefined what a creative partner can be both for consolidated businesses or thriving startups. Ryan Kutscher’s agency defines itself as a brand narrative and content agency, and as such, they revolutionize their partner’s campaigns by not focusing only on a cosmetic level but going to the depths of the identity and the story they want to communicate to the world.
Nick the Greek is a San Jose-based chain of fast-casual Greek restaurants.
Nick the Greek in Westwood is the best way to travel to Greece.
Nick The Greek in Westwood has recently opened on October 8th, and it is the perfect way to transport your taste buds to Greece, away from the flavors of Westwood. With an affordable Grecian menu and culturally on-brand aesthetic, Nick the Greek provides customers with a trip to Athens right in the heart of Westwood.
Nick The Greek began in San Jose with three guys named Big Nick, Little Nick, and Baby Nick. The Nicks had the right ideas because it turns out that the Bay Area agreed with them. Their popularity helped them open up 15 locations in the area, but they didn’t stop there. In May, Nick The Greek was able to move down to southern California, and they opened a spot in Ventura. Apart from the Westwood location that opened this month, they also planned to expand their authentic street food to Santa Monica and Thousand Oaks in February. Their traditional roots in Greece inspired them to open up a street food service that serves up authentic souvlaki and gyros. The prices are very affordable, and the meals are made to order. An excellent place for lunch, Nick the Greek offers Greek fries that are a must when one can order a pita or gyro. The atmosphere is amiable, and the aromas are as enticing as the food itself. Nick The Greek decides to open up beer and wine on tap, including White Claw and other seltzer drinks. Unlike other locations, the Westwood location is an ample space for students to gather. Nick The Greek’s most popular item is the Beef and Lamb Gyro sandwich with bowls, plates, and falafel. Not only is the meat lean, tender, and perfectly seasoned, wrapped in a pita, complemented by cool tzatziki sauce, and dusted with paprika, but their addition of French fries places this gyro at the top of the customer’s list.
As travel is limited during COVID times, Nick The Greek gives one’s senses a trip to Greece. This will be one’s go-to place in Westwood to satisfy the itch to travel during these difficult times. To learn more about them, get connected to them on Instagram at @nickthegreek.
How ELFLACO Is Trailblazing the Path to Create a Strong European Cannabis Brand
Born in 1979 in Milan, ELFLACO has grown to become one of the most prominent cannabis influencers in the world. His childhood dream was to end up in the music industry alongside Vasco Rossi by following him on his 137 tours, but that changed when he moved to Barcelona in 2013, where he engaged in small jobs at cannabis social clubs. The young ELFLACO was fascinated with the Spanish system, ushering him into adventures in the cannabis world.
Since then, ELFLACO has become a member of numerous clubs, leveraging social media to announce his name in the Italian and Spanish spaces. ELFLACO’s influence in the global cannabis scene is enormous, and he has established himself as a household name in the industry. He works with some of the biggest names in the Spanish and Italian music scenes to organize events with the most important clubs in the countries. He shares a great passion for making the European cannabis industry known to young people on the continent.
Some of his career highlights include becoming a member of one of the most important clubs in Barcelona, through which he has been able to organize club events. ELFLACO is the pioneer in organizing smoke sessions with VIPs in clubs.
As a brand, his goal is to raise awareness about the recreational and medicinal uses of cannabis. The campaign will target the whole of Europe, which partly views the United States of America as a model. The US is known to have well-established cannabis brands, such as Cookies, that have spread to the international market. For ELFLACO, his goal is to follow in the American industry’s footsteps and create a strong European brand that the continent will identify with. Such a brand is currently absent in the region and the entrepreneur in him seeks to capitalize on the opportunity.
He aspires to develop a European brand and market it to the global market, and hopefully establish their presence in the US one day. A spirited individual, ELFLACO hints on already established foundations with the opening of new clubs in Tenerife and Lanzarote. He has also shared that a new club will soon be opened in collaboration with renowned Italian singer Capo Plaza and the celebrated iLMYO brand. With the latter, they created an innovative product for smokers in March 2020: a luminous tray with wireless smartphone charging that is already thrilling smokers worldwide.
Currently on the right path to success, the influencer shares that everything he has accomplished was the result of hard work and commitment. To him, nothing comes easy, and it’s necessary to put in the extra hours to be different from the rest. These life lessons have made him understand that sacrifices pay off, and the journey is never guaranteed to be smooth. One must stay focused on their goals and brace themselves to face the challenges with resilience. ELFLACO believes that the secret lies in never giving up no matter how tough the going gets. To him, every problem has a solution, once someone figures out the right way to do it.
Petroteq Leading The Way to a Greener World
Canadian holding company Petroteq Energy Inc. is an oil and gas manufacturer publically trading on the OTC Pink Market and the TSX Venture Exchange. Its oil sands processing plant is currently located in Vernal, Utah, while its executive offices are in Los Angeles, California. The company’s main services are in oil production, but they also have ancillary offerings in sand remediation and mining.
Petroteq Energy Inc. is one of the very few oil production companies to develop their own proprietary technologies. Through this innovation, they’re able to produce oil without polluting any bodies of water, waste tailing ponds, as well as emissions. Petroteq’s technology also rids oil sands of all hydrocarbons in addition to their sustainable oil production while creating purified sand.
What sets the company apart from other large corporations in the industry is its unorthodox approaches to business operations and organizations. Petroteq is not just a company concerned with making profits to pay its employees and sustain its operations. They strive to find fresh ways to approach perennial problems in resource development, which is always evolving with time and technology.
Petroteq emphasizes the importance of innovation, whose roles in planning, practices, and outcomes are critical to their business runnings and reaching the top-tier level. They also maintain responsibility as the company’s ethos because they acknowledge their accountability to the environment, shareholders, employees, and the community. Petroteq’s team works non-stop on looking for ways to make more out of their success.
Teamwork and collaboration are values that Petroteq uses to strengthen its production capabilities, strategies, and technology. They have assembled a team of in-house experts across every aspect of their resource production process. Petroteq is also working with established strategic partners to enhance their operations and management to assure the success of their endeavors.
To help the environment, Petroteq uses decarbonization of oil and gas production to hopefully stop and reverse the carbon emissions from gas and oil factories. The company also has a two-pronged solution, which involves reducing emissions and sequestering carbon present in the atmosphere. Petroteq uses these approaches to decarbonize oil and gas production effectively and reduce greenhouse gas effects.
As a leader in oil and gas production, Petroteq understands its responsibility to protecting the environment. Hence, they launched a series of carbon negative and carbon-neutral initiatives using economically viable approaches. Petroteq wants the world, especially other oil production companies, to know that successful carbon-negative approaches are doable and possible within the industry.
Petroteq aims to achieve a 30% to 40% reduction in carbon dioxide emissions by mixing their oil with bio-glycerin, a waste product of biodiesel production. Also, they’re planning to drill wells into shallow oil sands with target depths of 600–1,500 feet. Through this approach, recovery of oil will be enhanced while protecting the environment using less aggressive means.
While offering world-class services to their consumers, Petroteq also aims to educate people about the oil and gas industry. They have a Twitter page where they tweet useful information about their company and how they do their business while protecting the environment. Petroteq has a website as well for all their clients to know more about the organization and management side of their company.
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