Meet AJ Asmar, the Farm Boy Taking over the Beauty Industry
When AJ Asmar landed in the U.S. at 15, he did not know he would one day become a trendsetter in America’s hair and beauty industry. A Palestinian farm boy from a town outside Jerusalem, Asmar couldn’t speak English but had to work immediately to support himself. Asmar started his career at a family-owned beauty products supply store in Baton Rouge, Lousiana, and worked his way up to become a manager at 25. Unfortunately, he only lasted in the position for three years before they fired him for poor management style. Instead of looking for another position elsewhere, Asmar unplugged from the worker mentality and embarked on his journey as an entrepreneur. That marked the beginning of massive success and freedom Asmar could never have envisioned in his entire life.
Asmar is the founder and CEO of two innovative brands taking the hair and beauty industry by storm: Hair Queen Beauty and Meltdown. Hair Queen Beauty was the first brand Asmar established shortly after leaving his former role, and it is one of the fastest-growing ethnic hair and beauty companies. From a one-man operation established in Meridian, Mississippi, Hair Queen Beauty is currently a rising giant with 6 outlets in Louisiana, Mississippi, and Alabama. Hair Queen Beauty does more than $25M in sales annually and supports over 100 families in its 6 facilities. Asmar’s new brand, Meltdown, is a lace glue application system for wigs that are sold in 500+ retail stores across the U.S.
Getting these brands where they are now was an uphill task for Asmar. In the initial stages of his business, nobody knew who he was because he didn’t have access to the leading brand name within the hair & beauty industry. As in most industries, limited brand power meant some companies would not sell to Asmar at all. Determined to make his mark, Asmar refused to back down and outworked his competition. Losing his competitors left suppliers no choice but to sell to Asmar and thus began a series of long-lasting relationships that are still thriving. Today, those accounts are some of Asmar’s best assets, and he has over $10M+ in credit with the top 5 major hair companies. These include Shake n’ Go, Outre, Sensational Hair, and Jinny Beauty just to name a few.
A go-getter who believes nothing is impossible, Asmar is currently putting the final touches on what he describes as his most ambitious project yet. His latest venture will be an attempt to open the world’s largest hair and beauty supply store with an outrageous 155,000 sq. ft. brick-and-mortar location in Nashville, TN. Asmar believes he has what it takes to make the project successful and will soon celebrate hitting another milestone.
From his considerable experience in the hair and beauty industry, Asmar knows that most people hate shopping at their local beauty supply store because of the lack of diversity. His mission is to continue to change that in more locations in the U.S. and later expand globally. In the next few years, Asmar hopes to scale his company further and build an empire that brings in $500M+ in sales annually. He also hopes to share his story on global stages with millions of people and inspire them to just unplug and start their businesses as he did.
Here’s a statement from Asmar regarding his project “We just launched The Retail University Training Technology that’s going to impact millions of retail business owners globally and here’s how.
The Retail University is a Virtual Interactive Training Technology Platform that I developed to helped me scale my business and turn my self from a business operator to a business owner.
After over 20 years of retail experience I’ve realized that a lot of Retailers are leaving a lot of money on the table by not properly training managers and sales team.
I’ve developed a new way train my team that is fitting for the new world we live in.
The Retail University Training Technology is a virtual and interactive platform that has short videos that is accessible by your phone, laptop or iPad. It’s a program that would also have daily reporting sent via text or email so that business owners can hold their staff accountable. I believe that in-order to have an effective training you need these for Keys.
- Good Content
- Accountability
- Repetition
- Practice and Role play
The Retail University can also help the average person start a retail business, online or brick mortar and has a step-by-step strategies that I’ve used to scale my business from zero to 100 million.
Website www.TheRetailUniversity.com
Social Media @theretailunivetsity
Founded by AJ Asmar”
Music
Zaruflo: For the Joy of Creating Music
Zaruflo is an independent multi-genre music producer. Zaruflo Productions blends hip-hop, R&B, and electronic elements into his unique music. Working on music and his future career as a professional pilot keeps him balanced, driven, and focused.
Zaruflo, also known as Imar Forbes, is an independent, self-made music producer. Zaruflo grew up in the Bronx in New York City. A natural creative, he developed his unique sound through experimentation and learning from other artists. Inspired by Beastboi and HOL!, he explores neo-dubstep, dubstep, hip-hop, R&B, and trap.
“I started making my own music after spending time listening to my favorite artists and thinking, ‘What if I could make my own?’” says Zaruflo.
Music as a Source of Joy
For Zaruflo, making music provides a way to be creative and continue to improve his craft. He’s not interested in music fame or fortune, but makes music for the joy of it. “Growing up in a strict household, I changed my trauma into a superpower instead of sadness and worked to become the best version of myself,” explains Zaruflo. Zaruflo believes that difficult experiences in life can build personal strength and be used as motivation to create and grow.
Creating music provides both a challenge and a way to focus on fun throughout life’s ups and downs. Zaruflo continues to work on building his audience and expanding his listener base. Growth isn’t easy. Zaruflo currently works multiple jobs to support his music and his aviation education.
When independent artists like Zaruflo create, it expresses their unique experiences, struggles, and triumphs. In essence, through music, one can create connections in the world and share experiences in a positive manner.
Dual Goals in Zaruflo’s Journey
Zaruflo is not only a musician but also has a career goal to become a professional pilot. Once a pilot, Zaruflo plans to relax and expand his music through continued creation. Although music will play second fiddle to his Aviation pilot career, Zaruflo plans to continue working to gain more plays on streaming platforms and get noticed by celebrities and influencers. “My pilot career is going to be the biggest accomplishment I’ll ever achieve,” says Zaruflo. “Of course, if I ever become successful off music itself, that would be awesome!”
Future Aspirations and Direction
Zaruflo plans to dedicate himself to completing his aviation education and becoming a professional pilot. Music becomes an important, life-building hobby that brings joy and continual creative challenge. He wants to continue producing music and getting plays on multiple platforms. Achieving over 10,000 plays on a single track remains a secondary goal. The most important goal in music is continuing to learn from other artists and producing music that attracts listeners.
Zaruflo wants the world to hear his music. Knowing that listeners enjoy his creations makes him happy. It’s good to be popular, but for Zaruflo it’s mostly about having fun and enjoying life. Zaruflo’s audience enjoys listening to original music inspired by his Bronx upbringing and experience with a wide variety of genres. He is up for the challenge of attracting new listeners and continues to work on getting his music out to the public. Reaching listeners in a massively competitive market isn’t easy, but it’s possible. If you’re looking for a unique mix of sounds, check out Zaruflo’s music.
Written in partnership with Tom White
Wellness
Eugene Pallisco Breaks Down Five Wellness Foods That May Not Be as Healthy as You Think
Many foods marketed as “healthy” have developed superfood status on social media, with claims ranging from better gut health to improved energy, weight loss, and longevity. Personal trainer Eugene Pallisco says that while many of these foods can have a place in a healthy diet, their benefits are frequently overstated, and context matters just as much as the ingredient itself.
In many cases, the hesitation has less to do with the food itself and more to do with portion size, nutrient quality, processing, cost, or whether the scientific evidence matches the marketing. Here are five popular wellness foods that some nutrition coaches approach with caution.
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Chia Seeds
Chia seeds are nutrient-dense, but they are sometimes overrated for people focused on increasing protein intake. Although they contain about 17 g of protein per 100 g, a typical serving of 1 to 2 tablespoons provides only around 2 to 4 g.
Chia seeds can reduce the absorption of minerals including iron, zinc, and calcium. While this is rarely an issue for people eating a varied diet, coaches working with clients who have mineral deficiencies may recommend other foods.
Their exceptionally high fiber content can also cause bloating, gas, or constipation in people with sensitive digestive systems or those who suddenly increase their fiber intake. At roughly 140 calories per two tablespoons, chia seeds can also contribute more calories than many people realize.
“Healthy foods still count toward your daily calorie intake,” says Pallisco. “It’s important to look at the full nutritional picture rather than assuming every superfood deserves unlimited portions.”
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Sea Moss
Sea moss has become one of the wellness industry’s most talked-about products, yet high-quality human research remains limited.
Although it contains vitamins, minerals, and fiber, there is little evidence showing it provides benefits beyond those of a balanced diet. Its iodine content can also vary substantially depending on where it is harvested, potentially posing concerns for people with thyroid conditions.
Sea moss may also absorb heavy metals and other contaminants from ocean environments, making sourcing and third-party testing important considerations.
Many online claims involving immunity, gut health, hormone balance, energy, and weight loss remain unsupported by robust clinical research.
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Plant-Based Milk
Plant-based milks can be excellent alternatives to dairy, but their nutritional value differs considerably between products.
Many almond, oat, rice, and coconut milks contain just 1 to 3 g of protein per serving, compared with approximately 8 g in cow’s milk. Soy milk is the primary exception, offering a similar protein content.
Many products also contain added sugars, while others include gums, emulsifiers, stabilizers, and oils to improve texture and shelf life. For this reason, nutrition coaches commonly recommend choosing unsweetened, minimally processed varieties whenever possible.
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Store-Bought Bone Broth
Bone broth has earned a reputation as a wellness staple, but commercial products vary significantly in quality.
Some contain only a few grams of protein despite being marketed as collagen-rich. Sodium is another consideration, with many brands providing between 400 and 900 mg per serving. Others rely on concentrates, flavorings, and additives rather than traditional slow-simmering methods.
Pallisco notes that “Research supporting claims that bone broth directly improves joint health, skin, or gut health also remains limited, with much of the available evidence focusing on collagen supplements instead.”
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Coconut Cult
Coconut Cult has attracted attention because of its probiotic content, but nutrition coaches encourage realistic expectations.
Each serving is relatively high in saturated fat from coconut, making portion size important for people monitoring cholesterol levels. Although the product contains multiple probiotic strains, research on the product itself is limited, and probiotic effects depend on the specific strain, dose, and individual.
Some people may also experience bloating or digestive discomfort when introducing highly concentrated probiotic foods too quickly.
“Pursuing better nutrition doesn’t require chasing every trend,” Eugene Pallisco says. “Consistency with balanced eating habits will almost always deliver better long-term results than relying on any single food.”
Eugene Pallisco Explains The Bottom Line on “Healthy” Foods
None of these foods are inherently unhealthy, and most can absolutely fit into a balanced diet.
The reason some nutrition coaches are cautious is usually because of portion size, nutrient density, product quality, marketing claims, or how well a food aligns with an individual’s health goals.
Rather than labeling foods as “good” or “bad,” evidence-based nutrition focuses on the overall dietary pattern.
A diet built around a variety of whole, minimally processed foods will almost always have a greater impact on long-term health than any single trendy ingredient or superfood.
About Eugene Pallisco
Eugene Pallisco is a fitness instructor and certified trainer in Dallas, Texas. After beginning as a group fitness instructor, he transitioned into personal training before launching his own private training business. Through strength training, cardio, and sports performance coaching, he helps clients build sustainable fitness habits and enjoy long-term movement and health.
Written in partnership with Tom White
Book
He Never Said Goodbye. He Just Stopped Coming Home.
Some love stories don’t end. They just change where they live.
The Day Everything Went Quiet
In Letters to Tommi by Ryan Tate, a man comes upstairs to wake his partner for dinner. He finds him there, on the bed, still. No warning. No goodbye. Just the ordinary cruelty of a Tuesday afternoon that became the worst day of his life. Tommi — warm, funny, tall, Finnish, the man who hid little blue Post-it notes in jacket pockets and coat linings for Ryan to find — was gone. A cardiac arrest. Instant. And Ryan was left standing in a silence that has no name.
What do you do with a love that has nowhere to land?
He Kept Texting Him Anyway
Most people would have deleted the number. Ryan kept texting it.
“Hey Tom Tom, I can’t think what to cook for dinner, the kitchen was always your domain, any ideas?”
He knew there would be no reply. He said so himself: brain freeze, natural instinct, or hoping? But the instinct to reach for Tommi never switched off, because love doesn’t come with an off switch. Not the real kind.
Ryan slept three days on his side of the bed, three days on Tommi’s, one day in the middle. He kept buying daffodils because they reminded Tommi of spring. He still wore the white gold chain Tommi placed in his hand on a bridge on a cold winter night, when he asked Ryan to be his husband. He said it would never leave him. It hasn’t.
This is what Letters to Tommi understands that most books about grief get completely wrong. Love doesn’t end at death. It just loses its address.
Stop Telling Grieving People to Move On
Ryan’s friends meant well. They always do.
“Time will make it easier.” “You need to start living again.” “You were single before and fine.”
He forwarded every single one of those messages to Tommi’s phone. With barely disguised fury.
Because here is what nobody tells you about losing someone you were genuinely, completely, all-in in love with. The grief doesn’t move in stages. It moves like weather. Some mornings, he cleaned all eight rooms of the house to Tommi’s standard and felt almost steady. Some Friday nights, he sat alone with red wine and a Chinese takeaway for one and felt the darkness press in from every corner. Some nights, he wrote letters at 2am. Some nights, he found a hidden Post-it note in Finnish in his coat pocket and translated it with shaking fingers.
None of that is dysfunction. All of that is love, still doing what love does. Showing up, even when the person is gone.
The Truth This Book Tells
Letters to Tommi by Ryan Tate is not a self-help book. It has no five-step plan. It doesn’t promise you’ll be fine by spring.
What it does is sit beside you. The way Tommi used to sit beside Ryan, without fixing anything, without needing big words, just present. Just there.
Ryan wrote these letters for two reasons. To help others walking the same road. And to make sure the world doesn’t forget a big-eyed, glasses-wearing, sauna-loving, wardrobe-raiding Finnish man who made every room feel warmer just by being in it.
He succeeded on both counts.
If you have ever loved someone so completely that losing them broke something in you that hasn’t healed quite right, this book was written for you.
Some loves don’t fade with time. They just change where they live.
Letters to Tommi by Ryan Tate — because some stories deserve to be read, remembered, and kept. Available now on Amazon. Begin Your Reading Journey.
Media Details:
Client Name: Ryan Tate
Website Link: https://letterstotommi.com/
Kobo Live Link: https://www.kobo.com/us/en/ebook/letters-to-tommi?sId=105b70ca-3aaa-42bf-82a8-3ced21abc145&ssId=uW_c-Gs9g8ssSt-CAapK2&cPos=1
Written in partnership with Tom White
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