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Meet AJ Asmar, the Farm Boy Taking over the Beauty Industry

When AJ Asmar landed in the U.S. at 15, he did not know he would one day become a trendsetter in America’s hair and beauty industry. A Palestinian farm boy from a town outside Jerusalem, Asmar couldn’t speak English but had to work immediately to support himself. Asmar started his career at a family-owned beauty products supply store in Baton Rouge, Lousiana, and worked his way up to become a manager at 25. Unfortunately, he only lasted in the position for three years before they fired him for poor management style. Instead of looking for another position elsewhere, Asmar unplugged from the worker mentality and embarked on his journey as an entrepreneur. That marked the beginning of massive success and freedom Asmar could never have envisioned in his entire life.

Asmar is the founder and CEO of two innovative brands taking the hair and beauty industry by storm: Hair Queen Beauty and Meltdown. Hair Queen Beauty was the first brand Asmar established shortly after leaving his former role, and it is one of the fastest-growing ethnic hair and beauty companies. From a one-man operation established in Meridian, Mississippi, Hair Queen Beauty is currently a rising giant with 6 outlets in Louisiana, Mississippi, and Alabama. Hair Queen Beauty does more than $25M in sales annually and supports over 100 families in its 6 facilities. Asmar’s new brand, Meltdown, is a lace glue application system for wigs that are sold in 500+ retail stores across the U.S.

Getting these brands where they are now was an uphill task for Asmar. In the initial stages of his business, nobody knew who he was because he didn’t have access to the leading brand name within the hair & beauty industry. As in most industries, limited brand power meant some companies would not sell to Asmar at all. Determined to make his mark, Asmar refused to back down and outworked his competition. Losing his competitors left suppliers no choice but to sell to Asmar and thus began a series of long-lasting relationships that are still thriving. Today, those accounts are some of Asmar’s best assets, and he has over $10M+ in credit with the top 5 major hair companies. These include Shake n’ Go, Outre, Sensational Hair, and Jinny Beauty just to name a few.

A go-getter who believes nothing is impossible, Asmar is currently putting the final touches on what he describes as his most ambitious project yet. His latest venture will be an attempt to open the world’s largest hair and beauty supply store with an outrageous 155,000 sq. ft. brick-and-mortar location in Nashville, TN. Asmar believes he has what it takes to make the project successful and will soon celebrate hitting another milestone.

From his considerable experience in the hair and beauty industry, Asmar knows that most people hate shopping at their local beauty supply store because of the lack of diversity. His mission is to continue to change that in more locations in the U.S. and later expand globally. In the next few years, Asmar hopes to scale his company further and build an empire that brings in $500M+ in sales annually. He also hopes to share his story on global stages with millions of people and inspire them to just unplug and start their businesses as he did.

Here’s a statement from Asmar regarding his project “We just launched The Retail University Training Technology that’s going to impact millions of retail business owners globally and here’s how.

The Retail University is a Virtual Interactive Training Technology Platform that I developed to helped me scale my business and turn my self from a business operator to a business owner. 

After over 20 years of retail experience I’ve realized that a lot of Retailers are leaving a lot of money on the table by not properly training managers and sales team. 

I’ve developed a new way train my team that is fitting for the new world we live in. 

The Retail University Training Technology  is a virtual and interactive platform that has short videos that is accessible by your phone, laptop or iPad. It’s a program that would also have daily reporting sent via text or email so that business owners can hold their staff accountable. I believe that in-order to have an effective training you need these for Keys.

  1. Good Content 
  2. Accountability 
  3. Repetition
  4. Practice and Role play  

The Retail University can also help the average person start a retail business, online or brick mortar and has a step-by-step strategies that I’ve used to scale my business from zero to 100 million. 

Website www.TheRetailUniversity.com

Social Media @theretailunivetsity 

Founded by AJ Asmar” 

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Fashion

The Ultimate Guide to Buying Your First Wig

Embarking on the journey of purchasing your first wig can be both exhilarating and overwhelming. With an array of styles, colors, and materials to choose from, it’s essential to navigate this process with a clear understanding of what works best for you. Whether you’re exploring wig options for fashion, personal style, or hair loss solutions, this guide aims to equip you with the knowledge needed to make an informed decision.

Understanding the Basics

Wig Types: The first decision you’ll encounter is choosing between a synthetic wig and a human hair wig. Synthetic wigs are made from man-made fibers, offering ease of maintenance and the ability to hold styles longer. They’re ideal for those who desire a style that requires minimal upkeep. Human hair wigs, crafted from real human hair, provide a more natural look and feel, along with the versatility to style as you would your own hair. They are perfect for individuals looking for longevity and styling flexibility.

Cap Construction: The wig cap is the base that holds the hair of the wig. Different cap constructions offer varying levels of comfort and realism. A lace front wig provides a natural hairline, perfect for styles pulled back from the face. Monofilament caps create the appearance of natural hair growth and allow for parting the hair in multiple directions. Basic caps are the most affordable, with wefts of hair sewn onto the cap, providing volume and a natural look without a real scalp appearance.

Consider Your Lifestyle

Your daily activities and styling commitment will greatly influence your choice of wig. If you lead a busy lifestyle or prefer low-maintenance beauty routines, a synthetic wig may be more suitable. For those who enjoy styling their hair and changing looks frequently, human hair wigs offer the flexibility to experiment with various hairstyles.

Choosing the Right Size

A well-fitting wig is not only comfortable but also looks more natural. Wigs typically come in three sizes – petite, average, and large. Measure the circumference of your head from the front hairline, behind your ears, to the nape of your neck, and back to the front hairline. Consult the wig brand’s size chart to find your best fit.

Selecting a Style and Color

Consider your face shape when selecting a wig style. Oval face shapes can wear almost any style, while round faces may look best with longer, more angular cuts. Square faces can soften their jawline with curls or waves. As for color, while you may be tempted to experiment, the first wig often feels less daunting in a shade close to your natural hair color or the color you’re most accustomed to wearing.

Where to Buy

Choosing a reputable retailer is crucial when buying your first wig. Specialty wig shops and online retailers with a good reputation, like The Wig Company, offer a wide selection of high-quality wigs and provide personalized customer service. They can offer guidance on styles, fitting, and maintenance, ensuring you make a purchase that’s right for you.

Maintenance and Care

Before finalizing your purchase, understand the care requirements for your chosen wig. Synthetic and human hair wigs have different maintenance routines. Knowing how to properly wash, dry, and store your wig will extend its life and keep it looking its best.

Try Before You Buy

If possible, try on different wigs to get a feel for various styles and fits. Online shops often have virtual try-on features or flexible return policies, allowing you to experiment with confidence. Buying your first wig is a significant step towards embracing a new look or adapting to changes in your hair. By understanding the basics, considering your lifestyle, and choosing a reputable retailer, you can select a wig that enhances your appearance and boosts your confidence. Remember, the perfect wig is not just about how it looks but also how it makes you feel. Welcome to the world of wigs, where the possibilities to redefine your style are endless.

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Business

The Next Frontier: What Lies Ahead for Meme Tokens and the Crypto Market?

The crypto world has long been home to meme coins, currencies that began as internet memes and became famous. The most notable and successful of these coins to date has been Dogecoin. However, there may be a new player in town. Just An Egg, the account behind the viral photo of an egg that holds the world record for most likes on an Instagram post, is ready to take over the meme coin crown. The World Record Egg IP is set to be purchased by a crypto project for $1,000,000, kickstarting Just An Egg’s rise to fame as a cryptocurrency on the Solana blockchain.

Just An Egg rose to prominence when the Instagram account world_record_egg posted a photo of an ordinary brown egg on January 4, 2019. The caption read, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” with an emoji of hands held up in praise. The hashtags #LikeTheEgg, #EggSoldiers, and #EggGang were added to the caption. The post quickly went viral, appealing to all demographics with its fun message. The egg captivated the world in the brief time it took for the message to spread and the record to be broken. The post has 60,162,766 likes, surpassing the original goal of 18 million. 

Despite the meme going viral several years ago, the team at Just An Egg saw potential for a new meme application. Many memes are jumping to cryptocurrency, and enthusiasm for meme coins has not waned. Enthusiasts follow coins like Dogecoin because of their unpredictability and the community built by their cult following. The world_record_egg Instagram account still has more than 4.7 million followers, and the brand has been putting out hints at a comeback. This large fanbase is excited to see where the egg will take them next.

Acquiring the World Record Egg IP and social media accounts is an intriguing next step in the meme’s journey. The $1,000,000 sale indicates the meme’s value, showing interested investors the vast potential of this project. When the owners of the World Record Egg IP decided to sell, a 24-hour $2,000,000 capped presale was held publicly for holders to take part in purchasing the World Record Egg. This presale sold out in just 12 hours, which illustrates the world’s excitement to see the meme revived. New posts on the egg’s social media accounts have done well, and anticipation is only growing for the egg’s debut on the Solana blockchain.

The crypto community is sure to rally around the new currency. Like Dogecoin and other prominent meme coins, Just An Egg has a playful ethos that appeals to various investors. The team behind Just An Egg strives to be one of the top ten meme coins on the Solana blockchain, a goal that seems well within reach. The presale proved enthusiasm for this currency, and that excitement is growing stronger with each passing day. Just An Egg is more than an egg; the team is ready to conquer the crypto world.

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From an ‘Unknown’ to an ‘Unstoppable’: The Rise of Inara Dodhiya

A break-out star in the lifestyle coaching industry, Inara Dodhiya is turning heads as a keynote speaker, published author, and CEO of her own company at just 26 years old. We sat down with Dodhiya to discuss her journey of self-discovery, managing external expectations, and the importance of learning from within.

 

While most of us have difficulty admitting when we feel lost or uncertain, Inara Dodhiya embraces her self-appointed title of ‘Unknown’ as a moment of utmost importance on her path to self-discovery. Dodhiya had just begun her undergraduate degree and was faced with the sudden realization that out of the many options laid before her, none of them provided the deeper sense of meaning she was searching for in a career.

“During the first year and a half of university, I changed majors almost every semester. I felt lost”. Dodhiya describes her mounting panic, as she drifted further away from the excitement of her classes and closer towards a fraught state of stagnancy. “I connected with business, but I wanted more. I needed to take a step back and breathe so I took a gap year”. 

While society often glances dubiously at those who pause their education, Dodhiya embraces this inflection point: “Although the term ‘Unknown’ signifies uncertainty, it was actually the first step towards discovering myself. The awareness really set me free and gave me the strength to be my authentic unapologetic self”.

Out of this moment of precarity came the momentum Dodhiya required to propel her to her true passions: coaching and motivational speaking. Dodhiya utilizes the lessons she learned in this critical time to encourage her clients to feel comfortable taking a step back when something isn’t working in their careers. The key, she says, often lies looking into yourself and your passions- to make decisions about your profession and avoid a lifetime of disillusionment with your choices. “I sat down, went back in time, and some things stood out. I love to be on the stage, to help people, to have meaningful conversations, and to have an influence. Coaching was the thing that fit all the criteria”.

Following her reflections and epiphany, pieces began to fall firmly into place for Dodhiya, affirming her choice to lean into the career she identified. While Dodhiya has garnered achievement and accolades as the result of her non-traditional career path, she finds her clients often struggle with the pressure of external expectations when contemplating difficult career decisions. “Because of what society tells us, it can be difficult for us to accept within ourselves what we want for our lives. It’s especially difficult if it’s not a traditional path”.

When facing the burden of familial or societal expectations and managing your own self-doubt, Dodhiya recommends utilizing visual exercises like “The Referee Reflection”, as described in her co-authored novel “Pathways to Fulfillment”. The exercise involves laying out the pathway of your life, highlighting milestones and accomplishments along the way. Every time a decision was made that was influenced by external expectations, the client is directed to place a referee drawing beside it and reflect on their emotions in that moment. Similarly, whenever a choice was made to go against the grain, the client adds an alternative pathway to their visual map that represents their authentic desires. 

Visualization can be crucial, says Dodhiya, in recognizing the empowerment and rewards that come with making decisions free of external expectations. “At the end of the day, we have one life. Taking the time to reevaluate what you value in life, comparing it to where you are now and what needs to change is extremely important. It’s taking your time to accept what you want”.

Dodhiya views life as a series of interconnected networks, where your lifestyle, career, and relationships operate as a feedback loop onto one another. A hallmark of her coaching style is connecting with a client on a personal as well as professional level, to identify unexpected roadblocks that the client may be too close to see. 

She describes a particularly poignant moment with a young professional who sought her guidance: “She first told me that she was unhappy in general, and that she didn’t know if she was capable of being happy. However, as we dug deeper, we discovered it was her work she was unhappy with, that was affecting all the other systems around her”. Following 10 sessions with Dodhiya, the client, who had previously been weighed down by the potential of judgment from making a career switch, understood that her quality of life was far more consequential than any perceived criticism. 

Herein lies one of Dodhiya’s strengths that has attracted many of her clients: a unique ability to draw the answer from the client themselves, rather than explicitly telling them what the correct choice is even if it may appear obvious. “Coaching is a safe co-created space where I help my clients to realize what they’re struggling with. I refrain from [giving answers] because it can be very easy to limit your thoughts, your mind has a tendency to close all other possibilities. It’s important that the answer comes from within them”.

Part of finding answers within yourself, contends Dodhiya, also lies in your commitment to weaving a well-rounded and colorful tapestry of your life outside of your career. As someone who has spent the majority of her life involved in humanitarian efforts, including teaching English to children in Palestine, Dodhiya purports the recognition of this passion was one of her own internal answers that led her to coaching. Focus on what brings you fulfillment, and let it lead you in all aspects.

Embark on your transformative coaching journey with Inara Dodhiya, book your keynote speaking, or elevate your organization’s ventures by visiting ID Solutions. To follow Dodhiya’s journey and join her vibrant online community, head to her Instagram.

Written by: Emily Hellam

GRATEFUL PR

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