Janna Breslin is a force to be reckoned with—a woman on a mission to change the world for the better. As a 10x cover model, CrossFit athlete, podcast host, serial entrepreneur, eco-warrior, and bio-optimization crusader, Janna’s multifaceted career embodies her relentless drive fueled by passion and purpose. With her hit TV show, Modern Homestead, which she co-hosts with her husband, Evan DeMarco, Janna is redefining what it means to live off the grid and embrace a sustainable lifestyle. 

But that is just the tip of the iceberg for this remarkable woman. Just being in the same room, you get the sense that she is a force to be reckoned with, that there is this eternal well of energy from which she draws on to drive forward in her quest, a quest that has her involved in some rather unique and seemingly disparate endeavors. 

On the surface, a paint and exterior coating manufacturer in Spain, where she also sources her olive oil from unique orchards utilizing an agricultural technology that she and her husband brought to the US, a roofing company in New Mexico, an atmospheric water generation company, and a design firm that creates food security systems, might seem as unrelated as Earth and Pluto. However, listening to Janna talk, it becomes clear that she has built an empire of interconnected companies that serve a common goal: steering us away from a bleak future and towards a sustainable, thriving world. This goal drives Janna’s days, which no two seem to be alike. 

Janna splits her time between Sacramento, where Evan’s daughter from a previous marriage lives, and their farm in Tennessee. The frequent travel between these locations, compounded by the lack of direct flights, would be overwhelming for most. Yet, with manufacturing divisions in Spain and Florida, a new ranch in New Mexico, and large terraforming projects worldwide, Janna seems to spend more time in planes than on the ground.

Morning Routine: A Calm Start

Janna’s day begins with the simple act of rehydrating with coconut water. This initial step is followed by a cherished ritual of coffee, reading, and journaling. This morning routine sets the tone for her day, providing a calm and centered start. “For so long, I thought I had to roll out of bed early and get right to work. But by protecting my mornings, giving myself the chance to wake up calmly and naturally, I am so much more productive,” she says.

Her journaling practice includes setting intentions for the day, reflecting on her goals which are driven by strategy and tactics, and planning her schedule. It’s a time of mindfulness that keeps her grounded amidst the chaos of her busy life.

“My goals are an extension of my passion and purpose, something I reevaluate every 6 months with Evan. The goals then lead into an overall strategy which is broken down into the daily tactics. It’s a constant state of evaluating activities against their desired outcome and finding the small corrections that lead to success.”

The final step before beginning her workday involves reviewing her strategy and tactics for the day and mentally preparing herself, regardless of where in the world she is at. 

Managing Multiple Homes and Projects

Janna’s lifestyle is far from ordinary, as she balances time between Sacramento and their Tennessee farm. Each location has its unique demands, from family responsibilities in Sacramento to filming and homesteading tasks in Tennessee. This balance is further complicated by her involvement in global projects, including manufacturing divisions in Spain and Florida, a new ranch in New Mexico, and various large-scale terraforming projects.

To manage this complexity, Janna shares her meticulously color-coded calendar, which categorizes specific activities and businesses she is working on. She explains that she uses time blocks to accomplish certain tasks, such as content editing and review, filming, gym sessions, and meal times. Specific meetings are scheduled for short periods, usually no more than 30 minutes. “I definitely have a little ADHD and any meeting that lasts more than 30 minutes will have me lost and frustrated,” she admits. “Evan and I really try and minimize the meeting just to have a meeting approach to running a company,” Janna explains, stating that company meetings are about getting alignment and creating action moving forward. 

Despite their efforts to streamline, there is very little consistency in her calendar, a reality Janna has had to come to terms with. The unpredictable nature of her schedule, compounded by frequent travel and the demands of her numerous ventures, means that adaptability and flexibility are key. This dynamic approach allows Janna to stay on top of her responsibilities and maintain productivity across various locations and projects.

Life on the Farm: Challenges and Innovations

After buying their 120 acres of paradise in Tennessee, Janna and Evan quickly discovered that paradise wasn’t quite what they had hoped. The first night in their new cabin, Janna woke up with a brown recluse spider in her hair, only to later find out that the whole cabin was infested with them. The exterminator who came out to deal with the spiders discovered a termite infestation which, upon examination, revealed that the entire back of the cabin was destroyed. Then it was black mold, followed by the ponds drying up. “It was one hit after another. We would wake up in the morning at the hotel or rental house, since we couldn’t stay on the farm, and ask what could go wrong today,” Janna recalls. The seemingly endless challenges tested their resolve, and Janna admits that there were moments he felt like throwing in the towel. 

But, after getting through the first season of their show, Janna and Evan have redoubled their efforts to make their farm a true home. This includes the introduction of an atmospheric water generator, a company they are invested in, to feed their domes, which serve as both living quarters and greenhouses. “The technology that we have brought to the farm has completely changed how I look at homesteading. It’s always going to be work, something I love as it keeps me outside and moving, but it also brings unique attributes that make the process more enjoyable,” Janna explains. With these innovations, they are transforming their property into a sustainable, self-sufficient haven that not only meets their needs but also sets an example for modern homesteading.

Fitness and Nutrition: Lifting Heavy and Eating Well

A cornerstone of Janna’s life is her commitment to fitness and nutrition. Her workout philosophy centers around lifting heavy. After years of bodybuilding and meticulously counting every calorie and macro, she fell in love with the freedom that CrossFit provided. “I worked out hard, ate whatever I wanted, and looked and felt my best,” she recalls. Although Janna no longer does CrossFit, she incorporates much of what she learned into her daily fitness routine. This includes lifting heavy weights, focusing on compound movements, stretching, and walking as much as possible.

Janna follows a carnivore-ish diet she calls The Regenerative Diet. “Straight carnivore doesn’t work for me, but I do thrive on heavy animal protein with natural carbohydrates like fruit,” she explains. This diet supports her active lifestyle, providing the necessary nutrients to maintain her energy levels and overall health. In her mid-20s, Janna was diagnosed with cervical cancer, a life-altering event she attributes to the stress of bodybuilding and a toxic marriage. “A naturopathic doctor told me that I would never eat beef again as long as I lived, so imagine my surprise when I started eating it and then started thriving on it,” she recalls. This experience has shaped her approach to nutrition and health, making her a strong advocate for listening to one’s body and finding a personalized diet that works. “It’s not complicated,” she says. “Stay away from processed food and seed oils, eat healthy regenerative meat and fruit, get outside and move and the rest is pretty simple.” 

Building the Outsiders Community

Beyond her personal health and professional endeavors, Janna is passionate about building a community. Her followers, known as Outsiders, are encouraged to step outside their comfort zones and embrace new challenges. “I started telling people on Instagram to get the fuck outside, not just outside of the house but outside of your comfort zone. It stuck, and all of a sudden, I had this incredible group of Outsiders following along on my journey.”

This community has grown organically, driven by Janna’s authentic and unfiltered approach. She shares her successes and struggles, offering a relatable and inspiring presence online, often a stark contrast to other social media personalities. The Outsiders community is more than just followers; they are a support network that embodies the values of courage, exploration, and resilience. 

The Exclusive Site: Freedom of Expression

In 2022, Janna started an OnlyFans account. Janna’s decision to launch an exclusive site stemmed from her desire for freedom in her messaging. She faced numerous challenges with social media platforms, where posts were frequently banned without clear justification. “There was no logic to what would get banned and what wouldn’t. I wanted the freedom to express myself without someone telling me what I could and could not say, or could and could not wear,” she explains.

This move, however, has not been without its challenges. The stigma surrounding exclusive content sites like OnlyFans has caused issues in both business and personal relationships. Despite these hurdles, Janna saw the opportunity to create content without the ambiguous restrictions of other social platforms. OnlyFans has also allowed her to monetize her content in a way that other social platforms don’t. “More and more creators are joining exclusive platforms to capitalize on the follower base they have built. I speak to creators all the time asking about it and I highly encourage it, but also caution that there are risks and landmines to avoid.”  

One significant challenge with platforms like OnlyFans is the expectation of escalation, where audiences, influenced by the platform’s stigma, expect increasingly provocative content. To combat this, Janna ensures that all content is approved by her team as part of a strategic plan to prevent escalation. “When the conversation about OnlyFans first came up, Evan and I wrote out a business plan and a detailed list of what would and would not happen. That is the playbook from which all content is created, and it has worked,” Janna states. This meticulous approach has allowed Janna to maintain control over her content and avoid escalation while becoming one of the top creators on the platform. Despite the initial controversy, Janna’s success on OnlyFans has proven that it is possible to navigate the platform’s challenges while staying true to one’s principles and maintaining professional integrity.

Janna schedules content shoots for OnlyFans meticulously, almost all of which are shot on location around the world, allowing her to showcase her love of travel to exotic places. “We travel to some amazing places, work with incredible photographers who get to capture images of me in nature and then share that art with my audience,” Janna says. “Getting to run around naked in a forest like a fairy, getting beautiful images is a dream come true. I just have to remember to bring the bug spray,” she adds with a laugh. This unique approach not only keeps her content fresh and exciting but also allows her to blend her passions for travel, nature, and art.

Prioritizing Connection

People often assume that because Evan and Janna work together, they are always joined at the hip. However, when they are on set for their show, it’s all about work. The crew is there, they are busy working on the property, getting shots, and ensuring that the show is successful. Even though their playful and loving relationship shines through on the show, the speed at which they work doesn’t leave much time for deep connection.

To counteract this, Janna and Evan prioritize date nights every week where discussing work is off-limits. “In the beginning, it was really hard. There were these long pauses in the conversation where we simply didn’t know what to say. It’s so much easier now and something we both look forward to, the ability to talk and connect without the burden of work,” Janna explains. These date nights allow them to reconnect on a personal level and maintain a strong relationship outside of their professional lives.

One key element that drives these conversations is their bi-annual goals trip. Janna explains that every six months, they take a short non-work trip to focus on their goals—both individually and as a couple. These goals are kept front of mind as they meet weekly to discuss progress. “Having someone prioritize my goals, my wants and desires, and then hold me accountable to those has been incredible. Don’t get me wrong, it takes some getting used to, but it is a game changer for relationships,” Janna says. Rather than spending their free time on passive activities like watching Netflix, they use it to stay connected, build intimacy and support each other’s aspirations.

Making a Difference: The Mission of Modern Homestead

At the heart of Janna’s endeavors is a mission to make the world a better place. Through Modern Homestead Industries, she and Evan aim to teach people how to live sustainably and provide them with the tools to do so. Modern Homestead Industries has multiple divisions with hundreds of employees in all parts of the globe. The convergence of these diverse operations supports both the company’s mission and Janna’s personal mission of promoting sustainable living and wellness.

While Janna is intimately involved in every facet of the business, one aspect she maintains strict control over is the tallow side of the business. She explains that her nose-to-tail approach to dieting also includes whole animal utilization. From this, Janna learned the value of tallow as a skincare product and began making it for herself. This quickly led to Modern Homestead producing and selling tallow skincare products. Janna continues to work on the production side, focusing on product development, manufacturing, and quality control.

“Being in the lab, making tallow is an incredible mental break for me. I can put on some music, roll up my sleeves, and just produce. There is something very cathartic and freeing about creating a product from scratch that people have fallen in love with,” Janna shares. This hands-on involvement not only ensures the high quality of their products but also allows Janna to stay connected to the fundamental aspects of their mission.

The various divisions of Modern Homestead, from a paint and exterior coating manufacturer in Spain to a roofing company in New Mexico, an atmospheric water generation company, and a design firm that builds food security systems, might seem disparate at first glance. However, they are all intricately connected by a common goal: to create sustainable solutions and promote a healthier, more self-sufficient way of living. This multifaceted approach allows Janna and Evan to address different aspects of sustainability and wellness, making a comprehensive impact on both the environment and their community.

Bedtime Routine: Prioritizing Rest and Connection

When in Sacramento, Janna and Evan make sure to enjoy dinner around the table with Evan’s daughter. They love to play board games like Rummikub and Life, fostering both fun and connection. Janna is particularly inspired by the Eleanor Roosevelt quote, “Great minds discuss ideas; average minds discuss events; small minds discuss people.” This quote drives their nighttime conversations, encouraging thoughtful discussions that stimulate the mind and bring the family closer together.

After dinner, they take a mile-long walk, a habit Janna learned from her Mom. Janna firmly believes that many of the country’s health problems could be alleviated by simply walking after the evening meal. This nightly walk not only aids digestion but also provides an opportunity for the family to unwind and enjoy each other’s company in a relaxed setting.

Following their walk, her routine includes a shower, some reading, and then off to sleep. Janna prioritizes sleep as a crucial component of healthy living. Unlike some entrepreneurs who wear their sleep deprivation as a badge of honor, Janna takes the opposite approach, utilizing her Oura ring to optimize sleep and sleep quality. She recognizes the importance of a good night’s rest and ensures that she gets adequate sleep to maintain her health and productivity. 

Janna Breslin is a force to be reckoned with, someone who has a laser focus on the future—a captain doing her best to steer the ship away from a potential cataclysm. By her own admission, she fails as much as she succeeds, a reality she has learned to embrace as she grows older and wiser. Her days are filled with a myriad of demands, from managing a multinational business to connecting with The Outsiders, shooting content for her exclusive site, maintaining a healthy, active lifestyle and nurturing intimate deeper connections. Janna teaches us that perfection is not only impossible but also something we should never strive for.

She reminds us that what we see on social media is often a curated version of reality and not something to aspire to. The quality of our lives is based, at least in part, on how we touch the lives of others. Janna proves that work ethic fueled by passion and purpose can create a life worth living. She encourages us to set big, hairy, audacious goals and to step outside of our comfort zones. Janna inspires us to “get the fuck outside” of our comfort zones, become Outsiders, and make a difference in the world. Through her relentless drive and commitment to her mission, Janna Breslin is a powerful reminder that we all have the potential to make a significant impact, each and every day.