Connect with us

Entertainment

S7GMA turns serious, drops the pop, puts beauty in the message of hip-hop single “Sorry”

By Kurt Beyers

In a song that he calls “tough love,” S7GMA (sigma) has created a hip-hop/rap track with a lot of anger, regret and loss carried in its driving beats. The melodies and instrumentation make it a hauntingly beautiful listen.

“Sorry” drops on July 6. The music video has already been released.

“When I wrote this song,” said S7GMA, “I had just lost my father. Then a month after, I lost my manager. He was killed. In that very same day, I found out that my friend’s newborn baby had passed away.”

Never thought I’d have these thoughts now they want me on them pills,
My dad just passed away my head just spinning like a wheel,
Then my homie lost his daughter man I know this can’t be real,

It is, in one way, the most defiant, in-your-face eulogy you’ll ever hear. In another, it is a good-bye to all his friends, and in another it is a message to himself.

An Asian singing bowl resonates in the background, and a soft, slow chiming bell sets the beat and the mood in the intro before drums take over the beat and slashed strings introduce the theme: 

World turned us cold and all we know is get it,
We ain’t never ask for this life, but it is the life we living,
Telling us the best to do, but is that the right decision?

“‘Sorry’ is basically all tough love, because somebody like me had to go through my obstacles, obviously, to get to where I had to be. So, it’s a message to myself, ‘Stop feeling sorry for yourself.’ At the same time, I’m sorry you had to go through everything that you had to go through to be where you are today.”

He calls his new music — the music he began creating this year with “Now” — “conscious hip-hop.” It has a much more serious attitude than the upbeat, poppy hip-hop of previous years.

In 2023, he said, his attitude was  “You know what? I’m just gonna give people what they want. I’m just, you know, playful and commercial.”

But by the end of the year, his reasoning changed.

“It was like, this isn’t working, and if I can’t please people doing what they want, making sounds that they want to hear, then I’m just going to go ahead and do me. I locked myself in my room for the first three months of the year and did nothing but S7GMA, S7GMA, S7GMA. S7GMA, S7GMA, S7GMA, all day every day.”

Conscious hip-hop.

“It is music with a message but it’s more conscious of myself, of the moves I make, because I do have mental depression, and I’m a deep thinker. I like to dig deep into things. I like being self-aware.”

“Sorry,” with its anger and loss, is also a song of regret, of missed opportunities to learn from people now gone, of the inability to help. 

He wasn’t in real contact with his father until he was 20 and his father had been diagnosed with the brain tumor that eventually killed him.

“Every time I spoke to him, he always told me, ‘Just don’t stress.’ Literally, just black and white, ‘Don’t stress,’ and that’s an anomaly to me, because, like I said, I like to break things down.”

“And then my manager,” he said, the manager who texted him “23 minutes before he passed.”

“He was three hours away, and he needed me to come and pick him up. It only took 23 minutes for somebody else to take his life. So, I do feel guilty, one, that I never paid attention to my father and two, I’m not Superman and I couldn’t make a three-hour trip.”

S7GMA self-produces all his music. His YouTube channel is named prodS7GMA. The sound of “Now” and “Sorry,” he said, will now be a “staple” with him, “somber, tough, low sounding, and that aggression that you hear in ‘Sorry” is also something I do.”

“Sorry” and “Now” will be part of a seven-track EP, Mind of Me, he will release in November. Another single that will go on the EP, “Welcome,” drops on July 19. Beyond that, he has a whole year’s program of music planned for the rest of this year and into 2025.

Meanwhile, we have “Sorry,” with music and lyrics well-worth listening to. S7GMA’s voice itself has a resonating quality much like the singing bowl in the intro, which adds to the music and makes the message almost impossible to miss.

“‘Sorry,’” he said, returning to the message, “I’ll say is something for people to listen to. You can be sorry, but don’t feel sorry for yourself.”

Make sure to stay connected to S7GMA on all platforms for new music, videos, and social posts.

“Sorry,” pre-save

“Sorry,” official music video, YouTube

Spotify

Instagram

TikTok

X

Continue Reading
Click to comment

Leave a Reply

Entertainment

Keyla Wood and the Power of Playing by Her Own Rules

There is a particular kind of power in Hollywood that has very little to do with being the loudest person in the room. It comes from longevity, relationships, adaptability and understanding how culture moves before everyone else catches up. Keyla Wood has built her career around exactly that kind of power.

For decades, Keyla has lived inside entertainment as an actress, but her place in the industry has grown considerably beyond the roles she plays. From a substantial television career in Mexico to her work in American film, television and streaming productions, she has navigated two entertainment cultures while building an identity that belongs comfortably to both. Los Angeles became more than the city where she continued acting; it became the place where the different dimensions of her career began to converge.

Keyla Wood is part of a changing Hollywood in which cultural relevance is no longer defined by one job title. She acts, produces, develops projects, creates media, works with brands and has built TheWoodPr into an international public relations and image company. These are not side businesses surrounding an acting career. Together, they explain how she has learned to operate in an industry where talent may get someone into the room, but understanding people, perception and opportunity determines how long they remain there.

That perspective has also given Keyla influence beyond her own image. Through TheWoodPr, she has spent more than fifteen years positioning other actors, filmmakers, entrepreneurs, executives and companies, taking the same understanding of visibility that has shaped her own career and applying it to people with entirely different ambitions. Her professional world now moves naturally between Hollywood sets, business meetings, media, fashion, international relationships and cultural initiatives connecting Los Angeles with Mexico, Latin America, Europe and Dubai.


Perhaps that is what makes Keyla Wood particularly representative of Hollywood right now. She belongs to a generation that entered entertainment before followers, algorithms and personal brands became part of the vocabulary, yet she has successfully adapted to an industry increasingly driven by all three. She understands the traditional machinery of entertainment, but she also understands that today’s public figure can no longer depend entirely on that machinery. Keyla has consequently created her own.

Her acting continues. Her producing ambitions are expanding. TheWoodPr continues developing internationally. Her relationships within international media and entertainment have placed her in a position to amplify stories beyond her own, while her presence in Los Angeles keeps her connected to the constantly shifting intersection of entertainment, entrepreneurship and culture.

None of this happened overnight, and perhaps that is precisely the point.

Hollywood spends enormous energy searching for what is next. Keyla Wood’s story represents something different: the power of continuing to evolve until the industry has to reconsider what you are capable of becoming.

She is not simply maintaining a career. She is using everything that career has taught her to create the next version of it—and increasingly, to create opportunities for others along the way.

Written in partnership with Tom White

Continue Reading

Entertainment

Speaking Volumes Without a Word: How Parinas Esmailsadeh Captured a Best Actress Win in Silence

Acting without the safety net of dialogue is a cinematic tightrope walk. When Parinas Esmailsadeh decided to step behind the camera for her directorial debut, she didn’t just write and direct the project she cast herself in the lead role of a completely silent film. It was a massive creative gamble, and it paid off brilliantly.

Her self-produced independent short, “And Then There Was Nothing”, is currently making waves on the international festival circuit. Most notably, the deeply personal project recently earned Esmailsadeh the highly coveted Best Actress award at the Indian Independent Film Festival.

Taking home a Best Actress trophy is a major milestone for any performer, but winning one for a role entirely devoid of spoken lines is a testament to Esmailsadeh’s profound on-screen presence. Without a script to lean on, she had to carry the entire emotional weight of the film through her physical performance alone.

The film itself is a quiet, intensely cinematic exploration of grief, loss, and the sudden, jarring realization of human mortality. By deliberately stripping away spoken dialogue, Esmailsadeh forces the audience to sit in the heavy, uncomfortable spaces of her character’s internal landscape. Viewers are drawn directly into the atmosphere of the film, relying on the pacing, the framing, and, most importantly, Esmailsadeh’s raw facial expressions to guide them through the story.

So, how does an actor successfully carry an entire film without saying a word? For Esmailsadeh, the secret lies in a deeply physical approach to character work, forged long before she ever stepped onto a movie set.

Fluent in German, English, and Farsi, and trained at both Germany’s prestigious Folkwang University of the Arts and Hollywood’s American Academy of Dramatic Arts, Esmailsadeh has always understood how to navigate across cultural and linguistic lines. But it is her athletic background that truly informed her silent award-winning performance. Years spent as a competitive show jumper in Germany, combined with rigorous training in boxing and dance, taught her a fundamental truth: the body doesn’t lie.

She understands intuitively how human psychology is revealed through subtle physical movement. In a silent film, the way a character breathes, where they hold tension in their shoulders, or how they choose to stand still essentially becomes the dialogue. Esmailsadeh has always believed that the camera captures these microscopic physical truths, a philosophy that guided every choice she made while directing her own performance.

Of course, the transition from acting to taking full creative control didn’t happen overnight. Before stepping into the director’s chair for And Then There Was Nothing, Esmailsadeh began exploring narrative structure by writing and starring in another independent film, Tied Up. That experience gave her a vital, 360-degree perspective on character motivation, ultimately giving her the confidence to build a story from the ground up that could translate across any cultural or language barrier.

As “And Then There Was Nothing” continues its successful festival run, Esmailsadeh is showing no signs of slowing down. Even as she sweeps up accolades for her deeply personal indie projects, she maintains a firm foothold in the mainstream studio system. Up next, she will appear in David Lowery’s highly anticipated A24 feature, Mother Mary, sharing the screen with Academy Award winner Anne Hathaway.

Looking ahead, Esmailsadeh is actively developing a slate of new original projects. Whether she is orchestrating a story from the director’s chair, modeling in international fashion campaigns, or delivering an award-winning performance in front of the lens, one thing is clear: she is an artist fiercely dedicated to exploring the complexities of the human condition, with or without a script.

About Parinas Esmailsadeh

Parinas Esmailsadeh is a working actress, writer, and filmmaker based in Los Angeles. She is a graduate of the American Academy of Dramatic Arts, having studied at both the Hollywood and New York campuses. Her career spans independent cinema, major studio features, and international high fashion. She is currently developing her next original projects while continuing her work as an actor and model.

Connect & Discover More:

IMDb: Parinas Esmailsadeh

Instagram: @pxri.th

Written in partnership with Tom White

Continue Reading

Entertainment

K-SWAB and ATL ONFIYA: Building an Independent Media Empire

ATL ONFIYA is more than entertainment; it represents independent ownership, creativity, networking, and perseverance. Founded by K-SWAB, the company is seeking to innovate in critical ways within the entertainment industry.

The entertainment industry has changed profoundly over the past few decades. What was once a well-established, rigorous system and pipeline has now given way to much greater leniency and personal autonomy in the wake of streaming services and social media platforms. The barrier to entry has been drastically reduced in the wake of these new technological tools. The power is now in the hands of individual artists to forge their own paths, and that is exactly what K-SWAB aims to do with ATL ONFIYA.

About K-SWAB

Ackeo Stevenson, professionally known as K-SWAB, is a self-taught producer, hip-hop artist, music engineer, videographer, photographer, graphic designer, radio host, and entrepreneur. During his career, he has garnered experience and built ATL ONFIYA into an independent multimedia platform. Focusing on everything from entertainment and music to radio, television, artist branding, interviews, event coverage, and independent media exposure, K-SWAB’s background spans music production, artist development, television production, digital broadcasting, and entrepreneurial leadership.

As such, K-SWAB’s efforts uniquely combine multiple creative industries into a single cohesive ecosystem. Whereas others in the entertainment industry generally focus on a specific niche, K-SWAB is passionate about all these elements and seeks to bring them together into a unified front. 

ATL ONFIYA is a distinctly modern platform, one that allows users to tap into entertainment across a wide range of media. K-SWAB’s perspective comes from being fully hands-on in every aspect of content creation and platform development while helping elevate independent creators and entrepreneurs.

The Inspiration Behind the Innovation

Through it all, K-SWAB’s personal story has remained rooted in self-development and persistence. Much of ATL ONFIYA was built independently through trial and error, creativity, and consistency. Early on, he learned how to engineer music, shoot visuals, edit content, and produce media without relying on large studios or investors. That independent mindset became the foundation of ATL ONFIYA’s growth, as he spearheaded every aspect of the project and remained deeply hands-on throughout its formation.

The lack of opportunities and exposure available to independent artists, creators, and entrepreneurs inspired K-SWAB. Rather than waiting for opportunities, he focused on building his own platform where creators could gain visibility, network, and grow their brands. ATL ONFIYA was created to bridge entertainment, business, culture, and media, helping independent talent gain real exposure.

Overcoming Obstacles

One of the main challenges was creating an independent media platform without support from large corporations. K-SWAB needed to acquire various skills on his own, including production, editing, engineering, branding, broadcasting, marketing, and business operations management. 

Another difficulty was gaining recognition in highly competitive industries while maintaining independence. By staying consistent, networking, persevering, and self-educating, K-SWAB developed lasting media relationships and continued to grow the ATL ONFIYA brand.

A Brighter Future

Moving forward, K-SWAB is passionate about continuing to grow ATL ONFIYA, with ambitions to turn it into a nationally recognized multimedia network with expanded television distribution, larger artist development opportunities, major interviews, live productions, and broader international exposure. 

He aspires to continue building platforms that help independent creators, entrepreneurs, and entertainers gain visibility. As the entertainment industry continues to shift in substantial ways, K-SWAB seeks to carve out his own path to success and invite other artists to join him on the journey. 

Written in partnership with Tom White

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.

Discover more from LA Entertainment Weekly

Subscribe now to keep reading and get access to the full archive.

Continue reading