How Marketing Solves Business Problems According to Ryan P. Coyne

It’s hard to know exactly how much money a business should spend on marketing and advertising. The United States Small Business Administration advises small businesses to spend seven to eight percent of their revenue on marketing, while acknowledging that some businesses end up spending up to 20% of their revenue to promote their products or services.

Either way, businesses end up spending a lot of money each year on marketing. In the United States, Statista reported that businesses are expected to spend over $210 billion on digital marketing alone in 2022 and that by 2024, digital advertising revenue is expected to grow to a staggering $460 billion in the US.

Ryan P. Coyne, the founder and CEO of Olympic Media, believes that ad expenditures and revenue will continue to grow as long as the businesses are getting something from it. An expert in the field of digital marketing, Coyne believes his neck of the woods is only going to see increases in spending as long as the platforms continue delivering as they do now. The thing they deliver?

“The most efficient way in history to build a brand or advocate for a cause,” explains Ryan P. Coyne.

Through his work at JP Morgan, which he joined following graduation from Cornell University, this West Chester, Pennsylvania-born entrepreneur had the opportunity to learn plenty about mergers and acquisitions. Having left JP Morgan and starting several of his own businesses — some of which have nothing to do with marketing — Ryan P. Coyne was able to get first-hand experience of the problems marketing can solve for businesses.

A carefully planned marketing strategy can play several different roles for businesses, products, or even people. The first role is that of education — people who are not informed about the product or service and the problem it solves become educated about it. That might not be the first step when reaching new clients and customers, but it’s an incredibly important one.

Next, a good marketing strategy that includes, for example, an educational effort, can also lead to an increase in trust towards the business. As Ryan P. Coyne would agree, several other factors lead to trust, including recognizing the right values and fulfillment of a wide scope of consumer expectations. Every single one of those factors, however, can be addressed through marketing.

Finally, solving the authenticity problem is something that can go in two possible ways with marketing. It’s possible to slowly grow and adjust brand values as the audiences shift and change opinions. The way Ryan P. Coyne did it with his brands, including his We The People Wine, was to be loud and proud about the values his brand represents and build authenticity from there. Either way, effective marketing helps a lot. “Businesses can benefit from having things to say,” explains Coyne. “Marketers can help them do that.”

Entertainment

Check out Lil Wayne’s New Artist, Drizzy P

Have you checked out Lil Wayne’s new artist Drizzy P? If not, what are you waiting for? When the legendary Lil Wayne discovers and nurtures an emerging artist, you know he’s destined for greatness. In the case of Drizzy P, he’s more than just an artist. He’s a phenomenon. His latest mixtape, “Mental Warfare,” released on October 3rd, 2023, is already making waves. Of note is the standout track “Who TF is Drizzy P,” a rhetorical question that the artist answers with each verse he delivers.

But who exactly is Drizzy P, and why is he set to be the next big thing in music?

The Rise of Drizzy P

Dominic Peyreferry, better known as Drizzy P, is quickly establishing his own niche in the music industry. Known for his ability to craft a whole song in just 30 minutes, Drizzy P prefers to freestyle on a beat rather than pen down his lyrics. This spontaneous and natural flow of creativity earned him the nickname ‘Tha Gift’ from his manager, David ‘Geedy’ Appolon. It’s this effortless musical ability that places Drizzy P in a league of extraordinary talents.

The Young Money Influence

Joining Young Money, a label renowned for nurturing and promoting exceptional talent, was a pivotal moment for Drizzy P. The familial and supportive atmosphere of the label, combined with one-on-one studio sessions with Lil Wayne, provided an invaluable platform for growth. Wayne’s guidance has been instrumental in shaping Drizzy P, not only as an artist but as a person navigating the complexities of the music industry. In addition, mentors like Freeway, who support without expecting anything in return, have been a source of immense gratitude and learning for Drizzy P.

The Breakthrough Tape: Mental Warfare

Released on October 3rd, 2023, “Mental Warfare” showcases Drizzy P’s versatility and artistry. The tape features 12 tracks with notable collaborations with artists including Freeway, Cory Gunz, and Fooly Faime. It demonstrates a range of styles and emotions, solidifying Drizzy P’s position as an artist to watch in the industry.

Overcoming Obstacles

Every artist’s journey has its share of challenges, and Drizzy P’s story is no different. He speaks candidly about the struggles of maintaining focus when confronted with the ups and downs of a music career. With the constant support of Geedy, whom Drizzy P regards as a father figure, he has navigated these challenges with resilience and patience, emerging stronger with each obstacle.

Touring with a Legend

One of the highlights of Drizzy P’s career was joining Lil Wayne on the “Welcome To The Carter” tour. Spanning 29 dates, this experience not only honed his performance skills but also deepened his connection with music lovers across cities, earning him widespread recognition and appreciation.

Beyond Music

Drizzy P’s aspirations extend beyond the world of music. With interests in acting, modeling, and a passion for good food that includes dreams of owning restaurants, he embodies the spirit of a true artist – versatile and constantly evolving. His commitment to giving back to his community and supporting those in need also speaks volumes of his character.

Sky’s The Limit

With Lil Wayne’s mentorship, Drizzy P’s unique approach to music, and his ability to resonate with a diverse audience, the sky is the limit for this young talent. He is not just an artist to watch, but a unique force poised to become one of the leading artists of his generation.

Entertainment

Sharukh Pithawalla: The Phenomenal TikTok Sensation and Prominent YouTube Trailblazer

Introducing Sharukh Pithawalla, a rising star in the world of content creation and one of the biggest sensations on TikTok. Renowned for his diverse range of videos, which include captivating street interviews and exhilarating game-based content, Sharukh has quickly established a prominent presence on social media, amassing a vast following within just two years.

What sets Sharukh apart is his magnetic and vivacious persona, which effortlessly shines through both in front of and away from the camera. Even during his high school days, his peers recognized his inherent star quality and bestowed upon him the coveted title of “Most Likely to Star in a Movie.” While a career in social media wasn’t initially on Sharukh’s radar, his natural sociability and unwavering self-assurance eventually propelled him to explore this rapidly expanding field.

Before diving into the world of social media, Sharukh pursued his passion for music as a producer and DJ. His talent led him to craft beats for numerous EDM artists and provide hip-hop beats to talented rappers across the nation. Unfortunately, the unexpected outbreak of the COVID-19 pandemic disrupted his plans, resulting in postponed gigs and a missed opportunity for acting in Dubai. However, Sharukh’s optimistic outlook and resilient spirit guided him towards discovering social media as a fresh platform to showcase his creative talents.

In no time, Sharukh found his stride on TikTok. His very first video garnered thousands of views, and his account experienced an astounding surge of 100,000 followers in a single day. Since then, his TikTok videos have accumulated over 113 million likes. One particular video, titled “You vs. The Guy She Tells You Not To Worry About Part 3,” achieved widespread popularity with over 8 million likes. Additionally, Sharukh has amassed a staggering five million followers on TikTok and one million subscribers on YouTube in just one year, earning him prestigious accolades such as the YouTube Silver and Gold Play Buttons. He has also received recognition from various other social media platforms.

Sharukh is deeply passionate about his craft and endeavors to inspire others to pursue their dreams. With his exceptional talent and an ever-expanding fan base, Sharukh’s future shines brighter than ever before.

Backlink: https://instagram.com/sharukhpithawallaa

Entertainment

Meet Mike Infante: A Rising Star With an Inspiring Journey That Transcends Hollywood

The glitzy world of Hollywood is a place where dreams are made and shattered in the blink of an eye. Amidst this steep competition for the limelight, a young Mexican-American actor has emerged as a promising talent whose journey is as inspiring as the characters he plays on screen. Mike Infante, a 22-year-old actor from Sacramento, California, proves that one can conquer even the most formidable obstacles with resilience and an unyielding spirit.

Mike’s journey into entertainment began when he was only 11. The theater world intrigued him, and he used the stage to paint his dreams. He found solace and passion in acting, eventually leading him from the footlights to a bigger screen. His tale speaks of determination, overcoming challenges, and redefining the boundaries of achievements. Battling cerebral palsy to fulfill his dreams, Mike stands as an example for others, showing them that every day is a new opportunity for triumph.

Mike’s acting prowess is best displayed in his upcoming project, Freaky Tales. The movie is already making waves, featuring a star-studded cast including Pedro Pascal, Jack Champion, Angus Cloud, Ben Mendelsohn, Jay Ellis, and more. Directed by the talented duo Anna Boden and Ryan Fleck, this film weaves four interconnected stories set in the backdrop of 1987 Oakland, CA. Freaky Tales promises the audiences a journey through the love of music, movies, people, places, and memories. Mike, featured at the heart of this gripping narrative, believes that “Freaky Tales” is not just a movie but an experience.

Exploring avenues of the entertainment industry to showcase his acting skills, Mike has also grabbed a role in an indie film titled “Under Pressure.” The movie is a poignant exploration of family bonds and generational trauma. Mike portrays the character of Miguel, a young man who is battling addiction amidst the chaos of his life. Directed by Ozzie Jauregui, “Under Pressure” perfectly portrays the resilience of family bonds, offering a realistic picture of life’s challenges. Besides Mike’s brilliant acting, the film reflects his commitment to projects that delve deeper into human emotions and experiences.

In recognition of his natural talent, unique perspective, and hard work, Mike has garnered sponsorship from Logan Paul and KSI’s brand Prime. In an industry where stereotypes stigmatize aspiring actors, Mike is breaking barriers by playing characters with disabilities. Apart from drawing a close connection with her struggles, this move also paves the way for a broader representation on screen.

Despite his convincing portrayal of the character on screen, Mike had faced skepticism and negativity surrounding his skills. He believes it is a part of being in the limelight, so he proves them wrong with his talent. His professional debut in the film “Freaky Tales” is his reply to the haters. Working alongside his esteemed co-stars and directors Anna Boden and Ryan Fleck has been a great experience and a dream come true project for Mike.

In the future, Mike wants more than just personal success. He aspires to provide for his family and care for everyone who has been his biggest support in this journey. He envisions his future beyond accolades, using his craft to break barriers in the industry and inspire others to pursue their dreams, overcoming all adversities.