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How Marketing Solves Business Problems According to Ryan P. Coyne

It’s hard to know exactly how much money a business should spend on marketing and advertising. The United States Small Business Administration advises small businesses to spend seven to eight percent of their revenue on marketing, while acknowledging that some businesses end up spending up to 20% of their revenue to promote their products or services. 

Either way, businesses end up spending a lot of money each year on marketing. In the United States, Statista reported that businesses are expected to spend over $210 billion on digital marketing alone in 2022 and that by 2024, digital advertising revenue is expected to grow to a staggering $460 billion in the US.

Ryan P. Coyne, the founder and CEO of Olympic Media, believes that ad expenditures and revenue will continue to grow as long as the businesses are getting something from it. An expert in the field of digital marketing, Coyne believes his neck of the woods is only going to see increases in spending as long as the platforms continue delivering as they do now. The thing they deliver? 

“The most efficient way in history to build a brand or advocate for a cause,” explains Ryan P. Coyne.

Through his work at JP Morgan, which he joined following graduation from Cornell University, this West Chester, Pennsylvania-born entrepreneur had the opportunity to learn plenty about mergers and acquisitions. Having left JP Morgan and starting several of his own businesses — some of which have nothing to do with marketing — Ryan P. Coyne was able to get first-hand experience of the problems marketing can solve for businesses.

A carefully planned marketing strategy can play several different roles for businesses, products, or even people. The first role is that of education — people who are not informed about the product or service and the problem it solves become educated about it. That might not be the first step when reaching new clients and customers, but it’s an incredibly important one.

Next, a good marketing strategy that includes, for example, an educational effort, can also lead to an increase in trust towards the business. As Ryan P. Coyne would agree, several other factors lead to trust, including recognizing the right values and fulfillment of a wide scope of consumer expectations. Every single one of those factors, however, can be addressed through marketing.

Finally, solving the authenticity problem is something that can go in two possible ways with marketing. It’s possible to slowly grow and adjust brand values as the audiences shift and change opinions. The way Ryan P. Coyne did it with his brands, including his We The People Wine, was to be loud and proud about the values his brand represents and build authenticity from there. Either way, effective marketing helps a lot. “Businesses can benefit from having things to say,” explains Coyne. “Marketers can help them do that.”

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Entertainment

Chava Mercado Is Making His Mark Through Branding and Advertising Campaigns

Chava Mercado

“If you are not willing to risk the usual, you will have to settle for the ordinary.” — Jim Rohn.

This is the attitude of Chava Mercado, a millennial business mogul making a mark in the US. From learning English at age 16 as an immigrant to starting a flourishing business, going from $7 to 7 figures, and earning $100K/month working remotely, Chava is not your ordinary businessman.

Chava is the CEO of the successful branding and advertising company, InMotion Media Group, which is trailblazing in the marketing and advertising space across all 50 US states. Besides, Chava is an ardent adventurer. He has joined the 1% of the population as a “Firewalker”. He has climbed 2 of the seven summits of the world: Kilimanjaro, the tallest mountain in Africa, and Elbrus, the tallest mountain in Europe.

In 2019, at only 35 years old, Chava, a go-getter business-minded person, started InMotion Media Group, a business dealing with branded trucks for advertising. Before starting the business, Chava opened several unsuccessful companies. InMotion Media Group opened its doors as a full-time business in March 2020, a few weeks from the global shutdown due to the Covid-19 pandemic. Notably, when other firms were closing during the pandemic, InMotion Media Group survived, and today, the business is thriving ahead of its competitors.

According to Chava, InMotion Media Group has implemented unique strategies to reach out to potential customers in the marketplace. Rather than slapping a logo on a truck like their competitors, they go the extra mile by exceeding their clients’ expectations. They achieve this by providing more information than their customers ask. The company has full-time dedicated and experienced photographers, videographers, and even POV drone pilots. They are guided by offering exemplary services, doing more than they are paid for, and going the extra mile to deliver more than expected.

Chava attributes his success in running the company to his overall experience in agency and branding while working for notable Fortune 500 brands such as Nintendo, PepsiCo, and many more. The company has received significant accolades such as the ‘Best Outdoor Ad campaign’ in 2021 and working with Fortune 500 companies as clients.

“Traditional billboard inventory is limited, it is one-sided, it is stationary, it is expensive, and it is restricted by city ordinances and reduced to locations allowed for billboards. People tend to pay more attention to things that are in-motion. Therefore, our InMotion truck ads are seen more by potential customers,” Chava shares.

Like any other young entrepreneur, Chava had low moments when he started the business. He did not have enough money to support its operations. Friends and relatives would not help him either. From being declared bankrupt to considering selling part of his business to investors, Chava is proof that you can overcome obstacles, rise, and achieve your dreams.

Chava has significant plans for InMotion Media Group that the world is yet to experience. “Working with not only Fortune 500 brands, winning multiple awards, crossing the eight-figure mark, and preparing for a nine-figure exit strategy,” shares Chava. He also hopes to work with the world’s top influencers and use his trucks to promote his very own Instagram account with handle @instachava

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Meet Brian Waldron, the Brooklyn Mogul Inspiring Other Young Entrepreneurs

Various factors influence people’s decision to launch their own businesses at a particular point in their lives. While some see a great commercial prospect, others are constrained by the many challenges on their path. But also, despite having a degree and a set of abilities, they cannot find employment. This has a significant impact on their health, happiness, and prospects. Therefore, encouraging youth entrepreneurship is one strategy to help teenagers and young people enter the workforce. In addition to giving unemployed young people experience and employment opportunities, this affects economic growth by creating new jobs, boosting competition, and stimulating innovation.

Born and raised in Brooklyn, NY, Brian Waldron is a classic example of someone who’s a young entrepreneur at heart. Brian was fascinated by the entrepreneurial world from a young age and could not hold back from any business opportunity. He first started selling cards, candy, and sneakers and then served tables at an Italian restaurant. This exposures at a young age helped build a solid foundation for a successful entrepreneurial journey.

After his family relocated to Queens, Brian found his way into the even space rental business. His work ethic and professionalism saw him grow from the bottom to owning three event spaces within a year. With a clear vision, the young entrepreneur quickly tapped into a market gap, expanding to service hundreds of events within and beyond New York City.

Like the rest of the world, the COVID pandemic dealt him a significant blow, leaving him distraught as this business was his passion and something he invested so much of his time into. But a born entrepreneur, Brian quickly innovated by transitioning into teaching by hosting an online Zoom class in 2020. Fast forward to 2022, Brian has helped thousands succeed with their very own event spaces. Through his teachings, he breaks down the entire process of how to start, scale, and automate your own event space.

After achieving success with his first major venture, Brian began branching into other income streams such as Airbnb, real estate, and e-commerce. “One stream of income is too close to none. If there’s no seat at the table, build your own, but you need at least four legs to do that,” says Brian.

At 26, Brian is now a successful real estate entrepreneur managing millions of dollars worth of property. He has also mentored and coached hundreds of other young entrepreneurs, helping them find success.

The Brooklyn mogul now believes in grinding when you’re young so you can live comfortably when you’re older. “I’ve been working weekends ever since I can remember. Using the time now is what sets us apart when we’re older,” Brian asserts. More importantly, always work hard, and remain consistent in whatever you do. You are likely to face challenges along the way, but what matters most is your consistency.

Moving forward, Brian envisions growing and expanding his empire to own millions in real estate. His dream is to become a well-renowned business mogul and possibly join the ranks of A-list celebrities like the Jay-Zs, Diddys, and Oprahs of his generation.

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LifeStyle

How Casey Iola Became a Top-Rated Business and IG Coach

For some people, life is all about the hustle. They work hard to succeed and spend much of their time at their job or business. The rat race is not for everyone, though. In recent years, a new class of netpreneurs has redefined what work means and introduced other methods of creating wealth. Technology has made it much easier than it used to be. Casey Iola is one such digital nomad who’s spent time in 46 countries and now spends her time teaching others how to do what she does. Casey runs an online business that teaches people how to build an online business using social media so that they can free themselves from the 9–5 rat race, become financially independent, and have the ability to travel the world.

An avid adventurer and world traveler, Casey has spent the last seven years having fun on different continents and building her coaching business. Her specialties include teaching budding entrepreneurs how to brand themselves and their businesses and effective marketing that allows them to stand out in their industry. Casey offers her expertise in branding, marketing, content creation, video strategy, lead generation, DM strategies, sales funnels, mindset, and confidence training.

Casey maintains that as an entrepreneur in the age of technology, these are core tenets you cannot afford to ignore if you want to get ahead. She employs these same strategies in her own business, which have helped her tremendously in her expansion efforts. For her, it started with identifying what she wanted more than anything: to travel. Casey worked on cruise ships before the pandemic, enabling her to travel and work at the same time until COVID happened and the world stopped.

With travel restrictions and businesses closed, Casey was one of the many people who lost their sources of income and had to put their plans on hold. However, she was still hopeful that things would get back to normal and that she could resume her travels. Casey got into the digital marketing space to prepare for that future. She spent countless hours learning about social media, marketing, branding, and content creation but knew she still needed more guidance. Casey invested in a business coaching program by Rob Dial, the Mindset Mentor, and discovered how to start and grow a coaching business.

Rob’s lessons and everything Casey had learned previously helped her get her first ten clients in 30 days and enabled her to make her first $10K with her business. Casey’s methods put her far ahead of other students in Rob’s program, and they started coming to her to ask how she did it. This allowed Casey to train other trainees, and she started running mini workshops to fill this gap. Her workshops were so successful that Rob himself noticed and brought her on as the content coach for his program. Casey ran the weekly training on Instagram for the thousands of people who enrolled in Rob’s program and then became a full-time accountability coach, coaching Rob’s clients one-on-one.

Shortly after, Casey took over Rob’s entire social media (3M+ network). She created content and managed all his accounts for the next two years until she branched off to concentrate on her brands in July 2022. Over the years, Casey has empowered thousands of people to create exceptionally free lives and wealth effortlessly using technology. Her dream is to do more in the coming years and inspire more people who desire an unconventional path in life.

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