NYC Luxury is one of the most reputed jewellery stores located in Diamond District, New York City. It is co-managed by Izzy, whose skills and expertise has led to its success. Gavriel is the other manager of the brand and is basically considered the brain behind the store’s management and operation.
The store has seen countless popular customers who are from the industry. It includes names such as Rich the Kid, Lil Durk, Fredo Bang, Fernando Tatis Jr., Brandon Ingram, etcetera. Izzy has been in the jewellery making business for more than a decade now and has also become a pro at designing diamond jewellery. He has come a long way since the initiation of his career and his crafting skills have also reached heights. Before establishing this business, the founders Izzy and Gavriel were flyer boys in the same district where their store now stands.
Izzy has always been exceptionally hardworking and smart. Moreover, he had good social skills due to which he became more well known in the industry. This, along with his expertise in crafting jewellery led to his fame in the Diamond District. All of his jewellery designs, which include bracelets, chains, pendants and watches are very creative and unlike the pieces of the rest of the Jewellers. Thus, in no time, he rose over his competitors.
The idea of this business was originally proposed by Gavriel. Both of them had known each other since class 8. However, they were just acquaintances. They became closer when they attended the funeral of a common mentor. When Izzy learnt about the plan, he found it interesting but not practical. He thought that it was impossible to achieve what Gavriel thought they could. Moreover, monetary investment also posed a major issue to him. Thus, Gavriel ventured into this alone. However, he did give Izzy continuous updates about its success which finally made him change his mind. His addition was definitely a huge boost for the brand. His hard-working personality enabled him to step into multiple roles for the business. Thus, they started garnering more popularity and clients. Since 2017, Izzy has played a huge role in managing all operations of the Luxury Jewellery Store.
Izzy A is truly an inspiration for entrepreneurs and jewellers alike. If you want to know more about Izzy, follow him on his social media handle on Instagram: @izzyjeweler and you can also check out NYC Luxury’s website at https://www.nycluxury.com/pages/izzy-a
Ryan Kutscher Shares the Background Story of Award-Winning Circus Maximus
Starting a brand is one thing. Growing it and making it known is another. You need an expert team that knows the ins and outs of entrepreneurship, branding, and advertising. That’s what Circus Maximus offers its clients. The company helps brands develop and articulate their brand narratives and make content around that narrative.
Circus Maximus’ mission is to help brands grow and gain as much exposure as possible. The team strives to find out what is interesting, valuable, and noteworthy about a brand first. They then use that information to create a narrative about the brand that the owners can use to communicate to their community. The company then empowers the brands with content tools that help them to keep the conversation going.
The company was founded in 2013 by Ryan Kutscher, the company’s chief creative officer. Years earlier, Ryan had gone to college to study economics. He knew he wanted to be in business, and it seemed like a good route to follow. The college he went to specialized in accounting and he had to take a sub-business accounting class.
Ryan ended up dropping out of business school but in 2002, the school accidentally sent him an email inviting him to an advertising class. Before then, he had never even considered advertising as a career, and he didn’t know about it at the time. However, the invite piqued his interest and that’s when he transitioned from business school to advertising.
Ryan’s next move was figuring out how to get a job in advertising. He got an internship in Miami Beach and ended up working at the Crispin Porter Bogusky agency, which was once the most notorious agency at the time because of its atypical approach from other players. Unlike its competition, the agency didn’t tailor its content to traditional TV media. Its practices were non-traditional, which made it an interesting place to work. For the next 6 years, Ryan worked his way up the company. By the end of the period, he became the creative director.
The industry kept growing and the landscape changed. In 2010, there was a massive shift around tech, and social media was becoming popular. This presented opportunities for businesses and individuals to start and grow their brands. Ryan refers to that period as the start of the D2C era. At the time, he was freelancing from his couch in New York City, and that’s when an idea hit him, and he made another transition.
Ryan knew he had a high capacity for creative thinking. He sought and got a job at JWT. He again climbed up the ranks and ended up as the chief creative officer. That acted as a good job for self-validation for Ryan from a career standpoint. However, the company was also experiencing a shift just as the economy was. After a year, Ryan decided to leave without much of a plan. However, he felt it was time to leave and start his own brand.
In 2013, Circus Maximus opened its doors and started growing. Ryan quickly found a niche translating the Fortune 500 kind of experience to startups that were scaling really quickly. They needed to think beyond their immediate moment with their advertising and communications strategy, and Ryan knew how to help.
Since then, Circus Maximus has partnered with many Fortune 500 companies such as Gillette and American Express, and innovative brands like Alavida. According to Ryan, “the value of a creative partner is value itself,” and that’s what his company offers its clients. What they do may not be reflected in the traditional advertising agency model, but it’s definitely creating an impact in the industry.
Circus Maximus has now redefined what a creative partner can be both for consolidated businesses or thriving startups. Ryan Kutscher’s agency defines itself as a brand narrative and content agency, and as such, they revolutionize their partner’s campaigns by not focusing only on a cosmetic level but going to the depths of the identity and the story they want to communicate to the world.
Nick the Greek is a San Jose-based chain of fast-casual Greek restaurants.
Nick the Greek in Westwood is the best way to travel to Greece.
Nick The Greek in Westwood has recently opened on October 8th, and it is the perfect way to transport your taste buds to Greece, away from the flavors of Westwood. With an affordable Grecian menu and culturally on-brand aesthetic, Nick the Greek provides customers with a trip to Athens right in the heart of Westwood.
Nick The Greek began in San Jose with three guys named Big Nick, Little Nick, and Baby Nick. The Nicks had the right ideas because it turns out that the Bay Area agreed with them. Their popularity helped them open up 15 locations in the area, but they didn’t stop there. In May, Nick The Greek was able to move down to southern California, and they opened a spot in Ventura. Apart from the Westwood location that opened this month, they also planned to expand their authentic street food to Santa Monica and Thousand Oaks in February. Their traditional roots in Greece inspired them to open up a street food service that serves up authentic souvlaki and gyros. The prices are very affordable, and the meals are made to order. An excellent place for lunch, Nick the Greek offers Greek fries that are a must when one can order a pita or gyro. The atmosphere is amiable, and the aromas are as enticing as the food itself. Nick The Greek decides to open up beer and wine on tap, including White Claw and other seltzer drinks. Unlike other locations, the Westwood location is an ample space for students to gather. Nick The Greek’s most popular item is the Beef and Lamb Gyro sandwich with bowls, plates, and falafel. Not only is the meat lean, tender, and perfectly seasoned, wrapped in a pita, complemented by cool tzatziki sauce, and dusted with paprika, but their addition of French fries places this gyro at the top of the customer’s list.
As travel is limited during COVID times, Nick The Greek gives one’s senses a trip to Greece. This will be one’s go-to place in Westwood to satisfy the itch to travel during these difficult times. To learn more about them, get connected to them on Instagram at @nickthegreek.
How ELFLACO Is Trailblazing the Path to Create a Strong European Cannabis Brand
Born in 1979 in Milan, ELFLACO has grown to become one of the most prominent cannabis influencers in the world. His childhood dream was to end up in the music industry alongside Vasco Rossi by following him on his 137 tours, but that changed when he moved to Barcelona in 2013, where he engaged in small jobs at cannabis social clubs. The young ELFLACO was fascinated with the Spanish system, ushering him into adventures in the cannabis world.
Since then, ELFLACO has become a member of numerous clubs, leveraging social media to announce his name in the Italian and Spanish spaces. ELFLACO’s influence in the global cannabis scene is enormous, and he has established himself as a household name in the industry. He works with some of the biggest names in the Spanish and Italian music scenes to organize events with the most important clubs in the countries. He shares a great passion for making the European cannabis industry known to young people on the continent.
Some of his career highlights include becoming a member of one of the most important clubs in Barcelona, through which he has been able to organize club events. ELFLACO is the pioneer in organizing smoke sessions with VIPs in clubs.
As a brand, his goal is to raise awareness about the recreational and medicinal uses of cannabis. The campaign will target the whole of Europe, which partly views the United States of America as a model. The US is known to have well-established cannabis brands, such as Cookies, that have spread to the international market. For ELFLACO, his goal is to follow in the American industry’s footsteps and create a strong European brand that the continent will identify with. Such a brand is currently absent in the region and the entrepreneur in him seeks to capitalize on the opportunity.
He aspires to develop a European brand and market it to the global market, and hopefully establish their presence in the US one day. A spirited individual, ELFLACO hints on already established foundations with the opening of new clubs in Tenerife and Lanzarote. He has also shared that a new club will soon be opened in collaboration with renowned Italian singer Capo Plaza and the celebrated iLMYO brand. With the latter, they created an innovative product for smokers in March 2020: a luminous tray with wireless smartphone charging that is already thrilling smokers worldwide.
Currently on the right path to success, the influencer shares that everything he has accomplished was the result of hard work and commitment. To him, nothing comes easy, and it’s necessary to put in the extra hours to be different from the rest. These life lessons have made him understand that sacrifices pay off, and the journey is never guaranteed to be smooth. One must stay focused on their goals and brace themselves to face the challenges with resilience. ELFLACO believes that the secret lies in never giving up no matter how tough the going gets. To him, every problem has a solution, once someone figures out the right way to do it.
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