Business

You Are an IP Company – The New Entrepreneurial Blueprint for Building Intellectual Property Empires

The Most Valuable Companies in the World Leverage a Powerful Secret. Do you?

The new bestselling book—You Are an IP Company—reveals the what, the why, and the how.

For example, Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company—filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. Taylor Swift doesn’t protect her IP because she’s a big star. She’s a big star because she protects her IP.

Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.

Kary Oberbrunner, entrepreneur and inventor of Instant IP™, and Katherine Rubino, a Partner at Caldwell, the fastest-growing law firm in America for more than four years in a row, team up to offer a proven guide for identifying ideas and protecting them in the fastest, easiest, and most effective way possible.

Both seasoned experts in the field, these two co-authors know most entrepreneurs don’t think they have any intellectual property. The truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. But unless they value their IP, clients, competitors, and collaborators won’t truly value them.

For previous generations, tangible assets held the most value. This means buildings, land, and supplies. Look no further than the S&P 500 index, which reflects the value of many of the largest companies in the United States. In 1975, 83 percent of assets were tangible. But times have changed. In 2020, only 10 percent of the assets were tangible. The other 90 percent were intangible, meaning intellectual property. Take an iPhone example. Ten percent of the value is in the parts and pieces. The other 90 percent of the value is in the IP that makes up the iPhone.

Get ready to discover:

Why people should not promote their IP until they first protect their IP
Which IP protection strategy makes sense for each unique situation
How Disney, LEGO®, CrossFit, Dr Pepper, Magnolia, and Apple experienced exponential growth by leveraging their IP
The 12-step plan to increase intellectual property influence and impact
Forty-seven practical ways of monetizing IP so entrepreneurs and companies realize true income

Each book includes a special link to a free book-based course and a free IP credit so readers can start protecting their ideas with the new Instant IP app. This new bestseller is available worldwide as an eBook, audiobook, and print book.

Your Ideas Are Valuable. Start Protecting Them Today.

As a premier global law firm, Caldwell believes in innovation, legal excellence, and delivering best-in-class intellectual property, litigation, and corporate advice. The firm is a trusted legal partner for forward-thinking, high-growth companies seeking strategic legal counsel.

Instant IP™ is the patented blockchain-based solution for Intellectual Property protection. It makes intellectual property more accessible to individuals and enterprises by reducing the time and cost of protecting unique ideas. Its mission is to ignite 1 million world-changing ideas.

Related Topics:Business Entrepreneur ipcompany

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Immigration and Real Estate: How Royal York Property Management is Helping Immigrants Settle In

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Business

Immigration and Real Estate: How Royal York Property Management is Helping Immigrants Settle In

In recent years, immigration has significantly shaped the Canadian real estate market, especially in urban areas. Historically seen as a key driver of economic growth, immigration’s impact is now sparking debate among Canadians. While some recognize its benefits, concerns about its effects on housing affordability and public services are growing. In fact, 56% of Canadians worry about housing market pressures, while 59% express concern over public service capacity.

Government Plans on Immigration

In late 2023, the Canadian government introduced the Immigration Levels Plan for 2023-2025, aiming to welcome 485,000 newcomers in 2024 and 500,000 in 2025. This plan addresses labor shortages, stimulates economic growth, and promotes family reunification. Marc Miller, Minister of Immigration, Refugees, and Citizenship, highlighted the critical role newcomers play in supporting the labor market. However, he acknowledged the direct impact of immigration on the housing market and the need to balance immigration levels with pressures on housing and infrastructure.

The Impact of Immigration on the Housing Market

As more immigrants settle in urban centers like Toronto, Vancouver, and Montreal, competition for housing intensifies. Newcomers often seek rental properties upon arrival, driving up rental prices and reducing vacancy rates. In December 2022, Bank of Canada Deputy Governor Toni Gravelle noted that strong population growth is contributing to rising rents and home prices. Ontario’s housing supply shortage is expected to worsen due to increasing immigration, further straining affordability.

Royal York Property Management’s Role

Royal York Property Management , managing over 25,000 units and more than $10 billion in assets, plays a vital role in helping newcomers secure affordable housing. Offering a range of services—tenant placement, property management, legal guidance, and market insights—RYPM supports immigrants in overcoming initial housing

challenges. Nathan Levinson, President and Founder of RYPM, emphasizes the importance of these services in navigating Ontario’s competitive market while facilitating newcomers who might as well be at cross-roads upon arrival.

RYPM’s Services for Immigrant Renters

Specializing in tenant placement, RYPM uses advanced marketing techniques, professional photography, virtual tours, and an online portal to showcase properties effectively. This is especially beneficial for immigrants unfamiliar with the local rental market. “Our AI-driven tenant placement system quickly matches newcomers with suitable rental properties, reducing the time they spend searching for a home,” says Levinson.

RYPM’s Business Development department offers valuable market insights, guiding immigrants through rental trends and helping them find affordable housing options. With 17 locations across Ontario, RYPM provides newcomers with diverse living options, allowing them to choose neighborhoods based on affordability and community ties.

Recognized for its customer-centric approach, RYPM also benefits immigrant property owners through its Tenant Placement program, which pairs landlords with pre-screened tenants and maintenance technicians. This system reduces vacancy periods, ensuring owners can start earning income within 7-10 business days. By offering these integrated services, Levinson believes RYPM helps immigrants transition smoothly into the housing market, securing affordable homes while navigating Ontario’s complex rental environment.

Understanding legal responsibilities is another challenge for immigrants. Unlike many property management firms, RYPM offers legal support, helping newcomers comprehend their rights and obligations under local laws, such as Ontario’s Residential Tenancies Act.

Are Immigrants to Blame for Rising Housing Costs?

As Canada’s housing affordability crisis continues, many immigrants feel unfairly blamed for rising housing costs, with home ownership becoming an increasingly distant dream. A recent OMNI poll revealed that nearly 70% of new Canadians believe politicians are using immigration as a scapegoat for housing issues while overlooking government policies and economic factors.

Based on more than a decade of experience in property management, Nathan Levinson does not believe immigrants are responsible for Ontario’s rising housing costs. He sees the surge in demand—driven partly by high immigration levels—as one factor exacerbating an already strained market. Levinson points to other contributing factors, such as high mortgage rates, limited housing supply, and slow construction.

While immigrants contribute to increased demand for rentals, they are not the root cause of housing challenges. As Canada continues to welcome newcomers, the role of companies like Royal York Property Management in managing the housing market’s impact will become even more critical.

Ultimately, addressing housing affordability will require a balanced approach—combining smart immigration policies with efforts to boost housing supply.

This ensures that all Canadians, whether newcomers or long-time residents, can achieve their housing dreams.

Business

Laci Kay Somers: The Multifaceted Star Shining in Music and Beyond

Laci Kay Somers is not just a name; she’s a brand that embodies the essence of modern entertainment. As a singer, model, and social media influencer, Laci has carved a niche for herself in a competitive industry, captivating audiences with her talent, beauty, and entrepreneurial spirit.

Starting her career in modeling, Laci quickly gained recognition for her striking looks and engaging personality. However, she refused to be confined to one area of expertise. Embracing her passion for music, she launched her singing career with a string of singles that showcase her unique blend of pop and R&B influences. Tracks like “Bad” and “The Weekend” highlight her vocal prowess and knack for catchy melodies, resonating with fans and reflecting her own experiences.

Laci has adeptly used her social media platforms, where she boasts millions of followers, to promote her music and connect with her audience. Her engaging presence has not only helped her cultivate a dedicated fanbase but also positioned her as a key influencer in the digital space.

Beyond her music, Laci is a savvy entrepreneur, having ventured into various business projects, including her own line of beauty products. Her commitment to empowering others is evident in her content, often emphasizing self-love, confidence, and authenticity. Laci’s ability to seamlessly integrate her music career with her brand initiatives exemplifies her multifaceted talent.

As an advocate for body positivity and self-expression, Laci uses her platform to inspire her followers to embrace their individuality. She frequently shares personal stories, encouraging her audience to pursue their passions fearlessly. This authenticity has resonated deeply, creating a community that values genuine connections over superficiality.

In a landscape dominated by fleeting trends, Laci Kay Somers stands out as a powerful force, unafraid to break boundaries. Her music career is on an upward trajectory, while her influence continues to grow across various platforms. With her talent, drive, and innovative spirit, Laci is poised to leave an indelible mark on the entertainment industry for years to come. Whether she’s on stage captivating audiences or engaging with fans online, Laci embodies the future of multifaceted artistry, proving that she is more than just a star—she is a movement.

Business

Innovative Features Redefining the Cannabis Experience: Siete Amigos’ Vending Machines and Roundup App

Siete Amigos is breaking new ground in the cannabinoid industry with innovative products, cutting-edge customer engagement, and convenience approaches. As the cannabis market continues to evolve, Siete Amigos stands out with its unique offerings: state-of-the-art vending machines and the Siete Amigos Roundup app. These features enhance the consumer experience, making accessing and exploring high-quality Delta 8 and Delta 9 products more accessible and enjoyable.

A New Era of Convenience: Siete Amigos Vending Machines

Imagine being able to purchase your favorite cannabis products as quickly as you would grab a snack or a drink. Siete Amigos’ innovative vending machines, launched first in Texas, are making this vision a reality. They represent a significant step forward in making cannabis products more accessible and convenient for consumers.

These vending machines are more than just a novelty; they are a game-changer in the cannabis industry. Each machine has a diverse range of Siete Amigos’ premium products, including gummies, tinctures, lotions, and more. The goal is to provide customers with a reliable and seamless purchasing experience, ensuring they can access their favorite products whenever and wherever they need them.

But it’s not just about convenience. The vending machines also reflect Siete Amigos’ commitment to quality and innovation. Each product is carefully selected and curated to meet the highest quality and safety standards. This means consumers can trust that they get the best products from a vending machine or a traditional retail outlet.

Dive into the Adventure: The Siete Amigos Roundup App

In addition to revolutionizing product access with its vending machines, Siete Amigos enhances how consumers interact with their brand through the Siete Amigos Roundup app. Set against the whimsical backdrop of an Old Western theme, the Roundup app offers a unique and immersive way to explore cannabis culture.

The app is designed to be more than just a tool for product discovery; it’s an adventure in itself. Users can dive into engaging stories, vibrant characters, and interactive experiences. The app blends reality with fantasy, offering a narrative-driven journey that keeps users entertained and returning for more.

One of the standout features of the Roundup app is its ability to integrate real-life product exploration with the charm of its Old Western theme. Whether you’re discovering new products or engaging with the app’s storytelling elements, each interaction is designed to be uniquely rewarding. This innovative approach to user engagement sets Siete Amigos apart from

other brands in the cannabis industry, offering a fresh and exciting way to connect with consumers.

Dive into the Adventure: The Siete Amigos Roundup App

Explore the World of Cannabis: Articles on THC, Delta 8, and Delta 9

The Roundup app isn’t just about entertainment; it’s a rich resource for learning. Users can access a curated selection of articles covering everything from the basics of THC, Delta 8, and Delta 9 to the latest trends and scientific discoveries in the cannabis industry. Whether you’re a novice seeking foundational knowledge or an experienced user looking to stay informed, the app provides valuable insights that enhance your cannabis experience.

Staff Picks and News: Stay Updated with Siete Amigos

Siete Amigos keeps users in the loop with a dedicated section in the Roundup app for staff picks and the latest news. This part of the app highlights top products recommended by the experts at Siete Amigos, ensuring you don’t get all the must-try items. Additionally, users can stay up-to-date with breaking news and updates in the cannabis world, making it easier to stay informed about industry changes, new product launches, and more.

Savor the Experience: Amazing Cannabis Recipes

For those who enjoy culinary adventures, the Roundup app offers an array of cannabis-infused recipes that cater to various tastes and preferences. From delicious edibles like gummies and brownies to gourmet dishes and beverages, the app provides step-by-step instructions to help you create memorable meals infused with the unique flavors and effects of Delta 8 and Delta 9

products. This section turns your cannabis experience into a sensory delight, encouraging experimentation and exploration in the kitchen.

Reviews and Education: Informed Choices Every Time

Understanding the impact and quality of cannabis products is crucial, and the Roundup app excels in providing comprehensive reviews and educational content. Users can read honest feedback from other consumers, helping them make informed decisions about which products to try. Additionally, the app offers educational resources on safe usage, dosage, and the potential effects of different cannabis products, ensuring that users can enjoy their experience responsibly and confidently.

A Commitment to Quality and Innovation

The vending machines and the Roundup app reflect Siete Amigos’ broader commitment to quality and innovation. The company’s founders understand that in today’s competitive market, more is needed than just offering great products; you need to create experiences that resonate with consumers on a deeper level. By combining convenience with creativity, Siete Amigos is redefining what it means to be a cannabis brand.

As Siete Amigos continues to roll out these innovative features, they are setting a new standard for the industry. Their approach is not just about selling products; it’s about enhancing the overall consumer experience and building a community of engaged and loyal customers. Whether you’re purchasing from a vending machine or exploring the Roundup app, Siete Amigos is making it easier than ever to enjoy high-quality cannabis products in a way that’s fun, convenient, and uniquely rewarding.

With these innovations, Siete Amigos is not just keeping up with the industry—they are leading the way. Their commitment to quality, convenience, and creativity is evident in every aspect of their brand, from their products to their cutting-edge approaches to customer engagement. As

the cannabis market continues to evolve, Siete Amigos is poised to remain at the forefront, setting new trends and redefining the consumer experience for years.