Album
Embracing Technology and Cooperation: LaraR Leads Music’s Digital Revolution and the New Wave of Global Entertainment
BY Victoria White
In the dynamic arena of music, where digital waves continuously reshape the landscape, LaraR, standing as a beacon of innovation and art fusion, emerges as a visionary leader, driving the industry’s digital revolution with her innovative spirit and unparalleled talent. This media report delves into the journey of LaraR, a luminary who is not only redefining the boundaries of music but also setting new benchmarks for global entertainment.

The Digital Vanguard: Pioneering the Digital Frontier
LaraR’s journey is a testament to the power of technology in shaping the careers of today’s artists. From her early days as a club singer in China to her current status as a TikTok sensation and a top-ranking DJ, LaraR has consistently embraced new technologies to amplify her reach and impact.
Her foray into music production was sparked by the discovery of the launch pad, an electronic drum pad that opened the doors to a musical world of creative possibilities. LaraR’s self-taught mastery of Ableton Live, a software typically used by DJs and producers, marked a pivotal moment in her career. It allowed her to transition from a performer to a creator, crafting her own music and establishing a unique sound that blends hardstyle, tech house, and techno, which sets her apart in the musical community.
Global Collaborations and Cultural Exchange
LaraR’s collaborations with international artists like Heatbeat, an Argentine DJ, are more than just professional partnerships; they are cultural exchanges that enrich the global music scene. These collaborations have not only expanded LaraR’s fan base but also contributed to a more diverse and inclusive musical landscape.
Her work with Heatbeat on tracks like Fantasy and Money Machine showcases LaraR’s ability to merge different musical styles and create a sound that is both fresh and universally appealing. These tracks are a testament to LaraR’s commitment to pushing the boundaries of music and her belief in the power of collaboration to create music truly groundbreaking. LaraR’s collaboration with Heatbeat has been a catalyst for her international success, enhancing her reputation, broadening her musical horizons, and solidifying her position as a global entertainer.

Social Media Stardom and the Power of Connection
LaraR’s success on TikTok is a paradigm in the power of social media to connect artists with their fans on a global scale. With over 108,000 followers and a consistent presence in the top 10 rankings for streamers in the United States, LaraR has become a social media powerhouse. Her live performances, which include music performances, DJ sets, and interactive live streams, have resonated with audiences from the United States to Japan, South Korea, and beyond.
LaraR’s social media presence is more than just a platform for self-promotion, but a space where she engages with her fans to share her creative process and build a community around her music. Her success on TikTok is particularly remarkable, as she is the only Chinese and Asian female streamer to consistently hold a top position on the charts, a feat that underscores her global appeal and influence.
Innovative Music and Creative Evolution
LaraR’s music is a reflection of her life and a narrative of her emotional journey. Her recent singles, Summer Love and Closer, are prime examples of her creative evolution. Summer Love is a sweet ode to her fans, capturing the essence of summer, while Closer marks her bold foray into the use of auto-tune, resulting in a fresh and surprising melody that has been met with adoration from her fans.
LaraR’s belief in the power of collaboration is evident in her ongoing partnerships with artists like J Face on the single Dream, which is currently in production. This collaboration is a testament to her commitment to pushing the boundaries of her music and her desire to create an eclectic mix of sounds that can inspire and motivate.
The Future of Music: LaraR’s Vision
As LaraR stands at the forefront of the digital revolution in music, her vision for the future is not just a continuation of her current success but a bold leap into uncharted territories. Her commitment to breaking through the boundaries of her musical style and exploring new territories in music is a testament to her relentless pursuit of artistic growth and self-discovery. LaraR’s future is not merely about personal achievement; it is about shaping the future of the music industry and leaving a lasting legacy.
LaraR’s creative vision is one that seeks to deliver music that resonates across cultures and speaks to the heart. Her dedication to authenticity and emotional connection in her music is the driving force behind her desire to refine her craft while staying true to her core values. Whether through solo projects or collaborations, LaraR’s focus is on creating music that has the power to entertain, inspire, and unite people from all walks of life.
As Christmas approaches next month, LaraR released her new song Our Christmas on major music platforms worldwide such as Apple Music, Spotify, iheart radio, YouTube, TikTok, netease music, etc., on the 20th of this month. This song was personally written, composed, and performed by her, which is specially created for Christmas, with a fresh melody and a romantic and warm Christmas atmosphere. In an unprecedented move, the creation of LaraR’s latest holiday single, , was not just a solo endeavor but a communal journey shared with her devoted fanbase. The entire recording process unfolded live, with fans bearing witness to every note and nuance so that LaraR integrated the valuable input from her audience to fine-tune the song’s essence and delivery. Adding a personal touch to this collaborative masterpiece, LaraR also lent her creative hand to designing the album cover, further cementing the notion that Our Christmas is not merely a song, but a shared experience between the artist and her fans, a testament to the power of community in the world of music.

Looking ahead, LaraR is poised to become a global ambassador for the new wave of musicians who are redefining the music industry. Her journey from a club singer to a TikTok sensation and a top-ranking DJ is a narrative of how one can conquer the world through talent, dedication, and an unwavering belief in one’s own potential. As she continues to evolve and expand her music career in the United States and beyond, LaraR is set to become a beacon for aspiring musicians worldwide, who has been expected to lead a digital revolution in the new wave of music scene and global entertainment.
Album
Indie Pop-Rock Artist SUNSCREEN, Invites Us to Revel in the Little Things in Debut Album “EAT SUNSCREEN”
“I couldn’t do anything else; the energy inside of me had to get out in some way,” shares indie-rock artist SUNSCREEN, when asked, “why music?” His recently released debut album “EAT SUNSCREEN,” is a culmination of his commitment to delivering an uplifting and immersive experience through sound. SUNSCREEN shares that when something brings you so much life, you know you are meant to do it.
Growing up in Singapore, SUNSCREEN was introduced to music early on, through his exposure to church bands. He was inspired by their live expression and sought to find a similar creative outlet. From drumming in his church band and later joining high school choir, SUNSCREEN developed his vocal skills and love for indie and alt rock. Influenced by 2010s bands such as Foster the People, Young the Giant, and The Happy Fits, he gradually developed his own music, production style, and vision, in the midst of aligning with his passion.
When asked about the origin of the name SUNSCREEN, he reflected that he wanted something that could immediately set the tone and feeling for his music, which he symbolically associated with the sun. The idea evolved when joking with a friend, “wouldn’t it be funny if my name was just Sun…Screen?” The name stuck, and genuinely captures his playful and lighthearted genre.
With his debut album, “EAT SUNSCREEN,” each song radiates the warmth of the sun, the energy of summer, and a carefree spirit. SUNSCREEN describes it as a reminder to delight in the little things in life. Whether in moments of happiness or sadness, these works can elevate your mood, inspire resilience, offer a supportive escape, or just simply activate the party.
Take the first track of the album, “Move With Me,” an infectious indie surf-rock song with a bright and colorful zest. The music video shot in Cincinnati, celebrates togetherness, with a fun cha-cha vibe and choreography that embodies the joy of dancing and self-expression. This song sets the stage for the rest of “EAT SUNSCREEN,” and serves as a great introduction to both the themes of the album and SUNSCREEN’s artistry.
His energy and vocal delivery throughout the album, combined with catchy hooks and uplifting lyrics, draw attention to life’s simple pleasures. From falling in love, to moments of connection with nature and the excitement of travel, to the refreshing sensation of cold water on a hot summer day or a breath of fresh air, or the loyalty of a beloved pet, each track showcases a vibrant aspect of life’s tapestry. And it’s not just happy moments that bring us joy, but the mindset we cultivate that helps us stay present and navigate life’s ups and downs. In his song “Let It Out,” SUNSCREEN sings,
“Stop taking your time with the bad of yesterday
Life is push and pull
You can get through
Let it out
Don’t rewind and take a step back
To react to all the things you can’t change
You won’t rearrange
The problems you face
Come on, just let it out”
As humans, we are packed with resilience and strength that many of us don’t even know we’re capable of enacting. SUNSCREEN’s sentiment “Let It Go,” offers a mantra for us to stay present, let go of things that are out of our control, and bounce back. And once we can release, we can really revel in the special moments of life that are all around us at any given time. What we do have control over, as SUNSCREEN points out, is what we focus on.
Self-written and produced, SUNSCREEN shares that this aspect was one of his favorite parts of creating the project. From being alone in a room experimenting with endless creative possibilities, SUNSCREEN mad-scienced this album into existence. Blending island vibes and “surf’s up” energy from his Singaporean childhood with danceable rhythms and wholesome lessons, the album brings SUNSCREEN’s life to life. Musically rooted in his indie-rock influences, the album is built on drums, bass, and guitar, but SUNSCREEN integrates many unique touches. For instance, you’ll hear an acoustic guitar layered on an 808 bass, or you’ll hear sprinkles of lively staccato or the islandy vibrance of steel drums. With such a variety, both the music and messages offer a little something for everyone.
To stay up to date with SUNSCREEN, connect here.
In closing, SUNSCREEN shares with readers and listeners alike to “[not] wait until January 1st to start on your “New Years” resolution. Time is merely a concept, and because we live life right now, why not put your best foot forward today?
Album
Austin-Based Duo Millennium Resorts Releases Anthemic New Single “Not Gonna Do What You Say”
Austin, TX – November 19, 2024 – Millennium Resorts, the Austin-based musical duo composed of Scott and Jonathan, are back with their latest single, “Not Gonna Do What You Say.” Known for their genre-blending sound, the duo leans into a more pop-influenced direction with this track while retaining their trademark thought-provoking depth.
Driven by a bold bassline and a straightforward melody, “Not Gonna Do What You Say” is an anthem of frustration and rebellion. “I think it’s really just venting frustration at, you know, government and politicians and corporations telling you one thing and doing another,” says Jonathan. “There’s an anti-war element in the opening lines, but the song is really about that broader feeling of distrust and dissatisfaction with authority. It’s something that resonates regardless of what side you’re on.”
The duo cites influences ranging from Pink Floyd to Michael Jackson, but this track takes cues from the latter with its electronic-heavy, rhythmic foundation. Jonathan explains, “Scott would say this is more of a pop effort because it’s got less guitar and more heavy bass and electronic beats. The melody is pretty simple—probably the simplest I’ve ever written—but it just fits perfectly with the vibe of the song.”
Writing and producing the single also marked a shift in their creative dynamic. “This time, I got to take the lead as the main vocalist, which was a first for me,” Jonathan shares. “Scott’s voice is already established in the band, so we made sure he sang on the bridge. It’s got this great part where we’re harmonizing—it felt like a real evolution for us.”
While Millennium Resorts remains focused on releasing singles, they haven’t ruled out the possibility of a new album. “We’re moving away from the big concept approach of our last album, In the Key of David, and focusing on shorter, tighter tracks,” says Jonathan. “This song may end up on an album, but for now, we’re just cranking out songs and letting them speak for themselves.”
Millennium Resorts debuted in 2023 with their acclaimed album In the Key of David, a genre-defying record praised for its hypnotic grooves and cinematic depth. Tracks like “Happiness” and “Eternal Rest” showcased their ability to blur the lines between psychedelic rock, shoegaze, and dream pop. With “Not Gonna Do What You Say,” they continue to push boundaries, delivering a track that is both accessible and uncompromisingly bold.
For fans of Tame Impala, M83, or Michael Jackson, “Not Gonna Do What You Say” offers a fresh perspective on defiance and individuality. Millennium Resorts invites listeners to share the song with others who can connect with its message. “If you have people who like this kind of music, please share it with them,” Jonathan urges.
“Not Gonna Do What You Say” is available now on all major streaming platforms.
About Millennium Resorts
Hailing from Austin, Texas, Millennium Resorts is a duo dedicated to crafting music that transcends genres and challenges perceptions. Their debut album, In the Key of David, solidified their reputation as innovators, blending elements of prog rock, dream pop, and shoegaze. Scott and Jonathan continue to evolve their sound, drawing inspiration from their eclectic influences while maintaining their unique artistic voice.
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