Entertainment
Chava Mercado Is Making His Mark Through Branding and Advertising Campaigns
“If you are not willing to risk the usual, you will have to settle for the ordinary.” — Jim Rohn.
This is the attitude of Chava Mercado, a millennial business mogul making a mark in the US. From learning English at age 16 as an immigrant to starting a flourishing business, going from $7 to 7 figures, and earning $100K/month working remotely, Chava is not your ordinary businessman.
Chava is the CEO of the successful branding and advertising company, InMotion Media Group, which is trailblazing in the marketing and advertising space across all 50 US states. Besides, Chava is an ardent adventurer. He has joined the 1% of the population as a “Firewalker”. He has climbed 2 of the seven summits of the world: Kilimanjaro, the tallest mountain in Africa, and Elbrus, the tallest mountain in Europe.
In 2019, at only 35 years old, Chava, a go-getter business-minded person, started InMotion Media Group, a business dealing with branded trucks for advertising. Before starting the business, Chava opened several unsuccessful companies. InMotion Media Group opened its doors as a full-time business in March 2020, a few weeks from the global shutdown due to the Covid-19 pandemic. Notably, when other firms were closing during the pandemic, InMotion Media Group survived, and today, the business is thriving ahead of its competitors.
According to Chava, InMotion Media Group has implemented unique strategies to reach out to potential customers in the marketplace. Rather than slapping a logo on a truck like their competitors, they go the extra mile by exceeding their clients’ expectations. They achieve this by providing more information than their customers ask. The company has full-time dedicated and experienced photographers, videographers, and even POV drone pilots. They are guided by offering exemplary services, doing more than they are paid for, and going the extra mile to deliver more than expected.
Chava attributes his success in running the company to his overall experience in agency and branding while working for notable Fortune 500 brands such as Nintendo, PepsiCo, and many more. The company has received significant accolades such as the ‘Best Outdoor Ad campaign’ in 2021 and working with Fortune 500 companies as clients.
“Traditional billboard inventory is limited, it is one-sided, it is stationary, it is expensive, and it is restricted by city ordinances and reduced to locations allowed for billboards. People tend to pay more attention to things that are in-motion. Therefore, our InMotion truck ads are seen more by potential customers,” Chava shares.
Like any other young entrepreneur, Chava had low moments when he started the business. He did not have enough money to support its operations. Friends and relatives would not help him either. From being declared bankrupt to considering selling part of his business to investors, Chava is proof that you can overcome obstacles, rise, and achieve your dreams.
Chava has significant plans for InMotion Media Group that the world is yet to experience. “Working with not only Fortune 500 brands, winning multiple awards, crossing the eight-figure mark, and preparing for a nine-figure exit strategy,” shares Chava. He also hopes to work with the world’s top influencers and use his trucks to promote his very own Instagram account with handle @instachava
Entertainment
Speaking Volumes Without a Word: How Parinas Esmailsadeh Captured a Best Actress Win in Silence
Acting without the safety net of dialogue is a cinematic tightrope walk. When Parinas Esmailsadeh decided to step behind the camera for her directorial debut, she didn’t just write and direct the project she cast herself in the lead role of a completely silent film. It was a massive creative gamble, and it paid off brilliantly.
Her self-produced independent short, “And Then There Was Nothing”, is currently making waves on the international festival circuit. Most notably, the deeply personal project recently earned Esmailsadeh the highly coveted Best Actress award at the Indian Independent Film Festival.
Taking home a Best Actress trophy is a major milestone for any performer, but winning one for a role entirely devoid of spoken lines is a testament to Esmailsadeh’s profound on-screen presence. Without a script to lean on, she had to carry the entire emotional weight of the film through her physical performance alone.
The film itself is a quiet, intensely cinematic exploration of grief, loss, and the sudden, jarring realization of human mortality. By deliberately stripping away spoken dialogue, Esmailsadeh forces the audience to sit in the heavy, uncomfortable spaces of her character’s internal landscape. Viewers are drawn directly into the atmosphere of the film, relying on the pacing, the framing, and, most importantly, Esmailsadeh’s raw facial expressions to guide them through the story.
So, how does an actor successfully carry an entire film without saying a word? For Esmailsadeh, the secret lies in a deeply physical approach to character work, forged long before she ever stepped onto a movie set.

Fluent in German, English, and Farsi, and trained at both Germany’s prestigious Folkwang University of the Arts and Hollywood’s American Academy of Dramatic Arts, Esmailsadeh has always understood how to navigate across cultural and linguistic lines. But it is her athletic background that truly informed her silent award-winning performance. Years spent as a competitive show jumper in Germany, combined with rigorous training in boxing and dance, taught her a fundamental truth: the body doesn’t lie.
She understands intuitively how human psychology is revealed through subtle physical movement. In a silent film, the way a character breathes, where they hold tension in their shoulders, or how they choose to stand still essentially becomes the dialogue. Esmailsadeh has always believed that the camera captures these microscopic physical truths, a philosophy that guided every choice she made while directing her own performance.
Of course, the transition from acting to taking full creative control didn’t happen overnight. Before stepping into the director’s chair for And Then There Was Nothing, Esmailsadeh began exploring narrative structure by writing and starring in another independent film, Tied Up. That experience gave her a vital, 360-degree perspective on character motivation, ultimately giving her the confidence to build a story from the ground up that could translate across any cultural or language barrier.
As “And Then There Was Nothing” continues its successful festival run, Esmailsadeh is showing no signs of slowing down. Even as she sweeps up accolades for her deeply personal indie projects, she maintains a firm foothold in the mainstream studio system. Up next, she will appear in David Lowery’s highly anticipated A24 feature, Mother Mary, sharing the screen with Academy Award winner Anne Hathaway.
Looking ahead, Esmailsadeh is actively developing a slate of new original projects. Whether she is orchestrating a story from the director’s chair, modeling in international fashion campaigns, or delivering an award-winning performance in front of the lens, one thing is clear: she is an artist fiercely dedicated to exploring the complexities of the human condition, with or without a script.
About Parinas Esmailsadeh
Parinas Esmailsadeh is a working actress, writer, and filmmaker based in Los Angeles. She is a graduate of the American Academy of Dramatic Arts, having studied at both the Hollywood and New York campuses. Her career spans independent cinema, major studio features, and international high fashion. She is currently developing her next original projects while continuing her work as an actor and model.
Connect & Discover More:
IMDb: Parinas Esmailsadeh
Instagram: @pxri.th
Written in partnership with Tom White
Entertainment
K-SWAB and ATL ONFIYA: Building an Independent Media Empire
ATL ONFIYA is more than entertainment; it represents independent ownership, creativity, networking, and perseverance. Founded by K-SWAB, the company is seeking to innovate in critical ways within the entertainment industry.
The entertainment industry has changed profoundly over the past few decades. What was once a well-established, rigorous system and pipeline has now given way to much greater leniency and personal autonomy in the wake of streaming services and social media platforms. The barrier to entry has been drastically reduced in the wake of these new technological tools. The power is now in the hands of individual artists to forge their own paths, and that is exactly what K-SWAB aims to do with ATL ONFIYA.
About K-SWAB
Ackeo Stevenson, professionally known as K-SWAB, is a self-taught producer, hip-hop artist, music engineer, videographer, photographer, graphic designer, radio host, and entrepreneur. During his career, he has garnered experience and built ATL ONFIYA into an independent multimedia platform. Focusing on everything from entertainment and music to radio, television, artist branding, interviews, event coverage, and independent media exposure, K-SWAB’s background spans music production, artist development, television production, digital broadcasting, and entrepreneurial leadership.
As such, K-SWAB’s efforts uniquely combine multiple creative industries into a single cohesive ecosystem. Whereas others in the entertainment industry generally focus on a specific niche, K-SWAB is passionate about all these elements and seeks to bring them together into a unified front.
ATL ONFIYA is a distinctly modern platform, one that allows users to tap into entertainment across a wide range of media. K-SWAB’s perspective comes from being fully hands-on in every aspect of content creation and platform development while helping elevate independent creators and entrepreneurs.
The Inspiration Behind the Innovation
Through it all, K-SWAB’s personal story has remained rooted in self-development and persistence. Much of ATL ONFIYA was built independently through trial and error, creativity, and consistency. Early on, he learned how to engineer music, shoot visuals, edit content, and produce media without relying on large studios or investors. That independent mindset became the foundation of ATL ONFIYA’s growth, as he spearheaded every aspect of the project and remained deeply hands-on throughout its formation.
The lack of opportunities and exposure available to independent artists, creators, and entrepreneurs inspired K-SWAB. Rather than waiting for opportunities, he focused on building his own platform where creators could gain visibility, network, and grow their brands. ATL ONFIYA was created to bridge entertainment, business, culture, and media, helping independent talent gain real exposure.
Overcoming Obstacles
One of the main challenges was creating an independent media platform without support from large corporations. K-SWAB needed to acquire various skills on his own, including production, editing, engineering, branding, broadcasting, marketing, and business operations management.
Another difficulty was gaining recognition in highly competitive industries while maintaining independence. By staying consistent, networking, persevering, and self-educating, K-SWAB developed lasting media relationships and continued to grow the ATL ONFIYA brand.
A Brighter Future
Moving forward, K-SWAB is passionate about continuing to grow ATL ONFIYA, with ambitions to turn it into a nationally recognized multimedia network with expanded television distribution, larger artist development opportunities, major interviews, live productions, and broader international exposure.
He aspires to continue building platforms that help independent creators, entrepreneurs, and entertainers gain visibility. As the entertainment industry continues to shift in substantial ways, K-SWAB seeks to carve out his own path to success and invite other artists to join him on the journey.
Written in partnership with Tom White
Entertainment
Where to Watch Asian Cultural Films, TV Shows, and Award-Winning Talent This AAPI Heritage Month
If you’ve ever finished a show and thought, “I wish I had something new to watch that actually feels different,” AAPI Heritage Month is a great time to branch out.
Asian film and TV have quietly become some of the most exciting storytelling in entertainment right now, from emotionally layered dramas to high-energy anime and beautifully shot, slow-paced lifestyle series. The only real question is: where do you start?
Start with the names you already know (even if you don’t realize it)
You’ve probably already seen actors like Steven Yeun (Beef, The Walking Dead) or Song Kang-ho (Parasite), but their earlier work opens up an entirely different world of storytelling.
Films like Burning or A Taxi Driver hit differently. They’re slower, more character-driven, and often linger with you in a way that big Hollywood releases don’t always try to.

Then fall into the rabbit hole (you’ll probably stay there)
If you’ve never really gotten into anime or serialized Asian dramas, this is where things can get addictive fast.
Shows like Fullmetal Alchemist: Brotherhood and Demon Slayer – The Movie: Mugen Train aren’t just popular; they’re the kind of series people build routines around. One episode turns into three, and suddenly it’s a full weekend watch.
For something quieter, try watching how culture shows up in everyday life
Not everything has to be high stakes. Some of the most memorable content comes from shows that focus on food, travel, and routine.
The Solitary Gourmet and A Taste of Life in Kyoto are the kind of series you put on thinking you’ll casually watch, and end up getting completely absorbed in. They’re less about plot and more about atmosphere, tradition, and small moments that feel deeply personal.
Where to find all of this (without another subscription)
Let’s be honest, most people aren’t looking to add another streaming service right now.
That’s where free platforms like Amasian TV come in. It brings together a mix of films, dramas, anime, and live programming, including internationally acclaimed and award-winning titles, all in one place, with curated collections that make it easier to jump between genres depending on your mood.

Whether you’re in the mood for something emotional, something bingeable, or just something new, it’s an easy way to explore without overthinking it.
This isn’t just for AAPI Month
What’s changed in the last few years is how accessible these stories have become. You no longer need to go out of your way to find them; they’re part of the broader entertainment landscape now.
So if AAPI Heritage Month gives you a reason to start, there’s a good chance you won’t stop there.
Written in partnership with Tom White
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