Connect with us

From the Driver’s Seat: Monster Jam Partners with Uvenu to Redefine Fan Engagement in Motorsports

In the high-octane world of Monster Jam—where 12,000-pound trucks fly through the air, flip on command, and execute stunts most wouldn’t dare dream of—the roar of engines is only matched by the roar of the crowd. But now, thanks to a groundbreaking partnership with tech innovator Uvenu, fans don’t just have to watch from the stands—they can experience the action from inside the trucks themselves.

With more than 300 live events annually across North America, Monster Jam has long led the charge in combining raw power with family-friendly entertainment. The organization continues to push the boundaries of fan experience, not just with thrilling stunts, but now, through state-of-the-art technology designed to deepen the fan connection.

“Monster Jam has always been about more than just motorsports—it’s about giving fans something unforgettable,” said Daniel Canepa, CEO and co-founder of Uvenu. “They wanted to go even further and bring fans into the cockpit, in real-time. That’s where we came in.”

The Challenge: Bringing Fans Closer—Safely and Seamlessly

Unlike traditional motorsports, Monster Jam uniquely blends driver personality with the spectacle of performance. Fans not only root for their favorite trucks but also develop loyalty to the drivers who operate them. That dual passion posed an opportunity: how could Monster Jam spotlight these drivers in the moment, and give fans the visceral experience of being behind the wheel?

To make this vision a reality, Monster Jam needed a system that could:

  • Capture live in-cab footage without disrupting the safety or performance of the truck;
  • Operate remotely and reliably from event to event;
  • Withstand inconsistent data signals across arenas;
  • Deliver a budget-friendly, mobile-first experience at scale.

These were no small asks. That’s when Monster Jam turned to Uvenu—a rising force in the live-event technology sector, known for its nimble solutions and high-impact fan engagement tools.

Uvenu’s Onsite Innovation

Uvenu didn’t just offer a plug-and-play product. Their team traveled directly to a Monster Jam event to conduct a real-world tech test, evaluating the environment, identifying pain points, and building a custom solution tailored to the needs of Monster Jam’s high-impact, fast-moving production.

One of the most critical challenges was ensuring remote device operation. Once drivers are strapped into their vehicles and the event is underway, there’s no way to physically access any onboard technology. Uvenu had to build a system that was wireless, reliable, and tough enough to handle the shock and vibration of a Monster Jam run.

The result? A mobile-first, fully remote platform that allows in-truck streaming, two-way interaction, and driver-fan connectivity—all in real time.

The Result: Unmatched Fan Access

With Uvenu’s technology in place, Monster Jam fans now have the opportunity to engage with their favorite drivers like never before. Through mobile devices and event-specific integrations, fans can:

  • View live footage from inside the cab, during and between heats;
  • Hear from drivers in real time—whether it’s a shout-out after a big trick or a breakdown of the strategy behind the next move;
  • Participate in interactive moments, contests, and shout-outs that personalize the event experience.

This added layer of real-time engagement transforms the traditional spectator role into something far more immersive—fans become part of the action.

Uvenu’s solution also offers a major cost benefit. In contrast to expensive traditional broadcasting rigs, their lightweight, durable streaming system is built for rugged environments like Monster Jam, where crashes, flips, and even occasional fires are part of the show. This allows Monster Jam to scale its content strategy without being burdened by equipment costs.

Beyond the Arena: Reaching a Global Audience

While Monster Jam is a physical, in-person spectacle, its digital audience is growing rapidly. Uvenu’s platform includes streaming capabilities compatible with YouTube Live, social media, and other content-sharing tools—allowing fans around the globe to get closer to the experience.

With more fans turning to online platforms for behind-the-scenes access, Uvenu helps extend Monster Jam’s brand well beyond the venue. From TikTok highlights to YouTube commentary, this partnership allows for the distribution of exclusive content, further fueling fandom and attracting new audiences worldwide.

“Being able to broadcast from inside the trucks, in real time, isn’t just a technical achievement—it’s an emotional one,” said Canepa. “It lets the fans feel what the drivers feel, see what they see. That kind of intimacy builds loyalty.”

A New Era in Motorsports Entertainment

The Uvenu-MonsterJam collaboration marks a shift in how motorsports organizations think about interactivity. It’s no longer enough to wow with stunts—the future lies in connection. Whether through augmented views, real-time feedback, or immersive content, fans today want more than a seat—they want a story. And they want to be part of it.

This partnership makes that possible. It also opens the door for other non-traditional sports and live event brands to consider how they, too, might evolve in a tech-first fan environment.

What’s Next?

As the partnership continues, Monster Jam and Uvenu are exploring even more ways to amplify the fan experience. Ideas range from real-time polls and driver Q&As to in-app exclusive content and sponsored in-cab moments that deliver both engagement and revenue potential.

Uvenu’s platform was built to be flexible and modular—meaning it can adapt to evolving event formats, new digital trends, and creative team ideas. That adaptability is already positioning the company as a must-watch player in the intersection of technology and entertainment.

Continue Reading
Click to comment

Leave a Reply

Wellness

Eugene Pallisco Breaks Down Five Wellness Foods That May Not Be as Healthy as You Think

Many foods marketed as “healthy” have developed superfood status on social media, with claims ranging from better gut health to improved energy, weight loss, and longevity. Personal trainer Eugene Pallisco says that while many of these foods can have a place in a healthy diet, their benefits are frequently overstated, and context matters just as much as the ingredient itself.

In many cases, the hesitation has less to do with the food itself and more to do with portion size, nutrient quality, processing, cost, or whether the scientific evidence matches the marketing. Here are five popular wellness foods that some nutrition coaches approach with caution.

  1. Chia Seeds

Chia seeds are nutrient-dense, but they are sometimes overrated for people focused on increasing protein intake. Although they contain about 17 g of protein per 100 g, a typical serving of 1 to 2 tablespoons provides only around 2 to 4 g.

Chia seeds can reduce the absorption of minerals including iron, zinc, and calcium. While this is rarely an issue for people eating a varied diet, coaches working with clients who have mineral deficiencies may recommend other foods.

Their exceptionally high fiber content can also cause bloating, gas, or constipation in people with sensitive digestive systems or those who suddenly increase their fiber intake. At roughly 140 calories per two tablespoons, chia seeds can also contribute more calories than many people realize.

Healthy foods still count toward your daily calorie intake,” says Pallisco. “It’s important to look at the full nutritional picture rather than assuming every superfood deserves unlimited portions.”

  1. Sea Moss

Sea moss has become one of the wellness industry’s most talked-about products, yet high-quality human research remains limited.

Although it contains vitamins, minerals, and fiber, there is little evidence showing it provides benefits beyond those of a balanced diet. Its iodine content can also vary substantially depending on where it is harvested, potentially posing concerns for people with thyroid conditions.

Sea moss may also absorb heavy metals and other contaminants from ocean environments, making sourcing and third-party testing important considerations. 

Many online claims involving immunity, gut health, hormone balance, energy, and weight loss remain unsupported by robust clinical research.

  1. Plant-Based Milk

Plant-based milks can be excellent alternatives to dairy, but their nutritional value differs considerably between products.

Many almond, oat, rice, and coconut milks contain just 1 to 3 g of protein per serving, compared with approximately 8 g in cow’s milk. Soy milk is the primary exception, offering a similar protein content.

Many products also contain added sugars, while others include gums, emulsifiers, stabilizers, and oils to improve texture and shelf life. For this reason, nutrition coaches commonly recommend choosing unsweetened, minimally processed varieties whenever possible.

  1. Store-Bought Bone Broth

Bone broth has earned a reputation as a wellness staple, but commercial products vary significantly in quality.

Some contain only a few grams of protein despite being marketed as collagen-rich. Sodium is another consideration, with many brands providing between 400 and 900 mg per serving. Others rely on concentrates, flavorings, and additives rather than traditional slow-simmering methods.

Pallisco notes that “Research supporting claims that bone broth directly improves joint health, skin, or gut health also remains limited, with much of the available evidence focusing on collagen supplements instead.”

  1. Coconut Cult

Coconut Cult has attracted attention because of its probiotic content, but nutrition coaches encourage realistic expectations.

Each serving is relatively high in saturated fat from coconut, making portion size important for people monitoring cholesterol levels. Although the product contains multiple probiotic strains, research on the product itself is limited, and probiotic effects depend on the specific strain, dose, and individual.

Some people may also experience bloating or digestive discomfort when introducing highly concentrated probiotic foods too quickly.

“Pursuing better nutrition doesn’t require chasing every trend,” Eugene Pallisco says. “Consistency with balanced eating habits will almost always deliver better long-term results than relying on any single food.”

Eugene Pallisco Explains The Bottom Line on “Healthy” Foods 

None of these foods are inherently unhealthy, and most can absolutely fit into a balanced diet.

The reason some nutrition coaches are cautious is usually because of portion size, nutrient density, product quality, marketing claims, or how well a food aligns with an individual’s health goals. 

Rather than labeling foods as “good” or “bad,” evidence-based nutrition focuses on the overall dietary pattern. 

A diet built around a variety of whole, minimally processed foods will almost always have a greater impact on long-term health than any single trendy ingredient or superfood. 

About Eugene Pallisco

Eugene Pallisco is a fitness instructor and certified trainer in Dallas, Texas. After beginning as a group fitness instructor, he transitioned into personal training before launching his own private training business. Through strength training, cardio, and sports performance coaching, he helps clients build sustainable fitness habits and enjoy long-term movement and health.

Written in partnership with Tom White

Continue Reading

Book

He Never Said Goodbye. He Just Stopped Coming Home.

Some love stories don’t end. They just change where they live.

The Day Everything Went Quiet

In Letters to Tommi by Ryan Tate, a man comes upstairs to wake his partner for dinner. He finds him there, on the bed, still. No warning. No goodbye. Just the ordinary cruelty of a Tuesday afternoon that became the worst day of his life. Tommi — warm, funny, tall, Finnish, the man who hid little blue Post-it notes in jacket pockets and coat linings for Ryan to find — was gone. A cardiac arrest. Instant. And Ryan was left standing in a silence that has no name.

What do you do with a love that has nowhere to land?

He Kept Texting Him Anyway

Most people would have deleted the number. Ryan kept texting it.

“Hey Tom Tom, I can’t think what to cook for dinner, the kitchen was always your domain, any ideas?”

He knew there would be no reply. He said so himself: brain freeze, natural instinct, or hoping? But the instinct to reach for Tommi never switched off, because love doesn’t come with an off switch. Not the real kind.

Ryan slept three days on his side of the bed, three days on Tommi’s, one day in the middle. He kept buying daffodils because they reminded Tommi of spring. He still wore the white gold chain Tommi placed in his hand on a bridge on a cold winter night, when he asked Ryan to be his husband. He said it would never leave him. It hasn’t.

This is what Letters to Tommi understands that most books about grief get completely wrong. Love doesn’t end at death. It just loses its address.

Stop Telling Grieving People to Move On

Ryan’s friends meant well. They always do.

“Time will make it easier.” “You need to start living again.” “You were single before and fine.”

He forwarded every single one of those messages to Tommi’s phone. With barely disguised fury.

Because here is what nobody tells you about losing someone you were genuinely, completely, all-in in love with. The grief doesn’t move in stages. It moves like weather. Some mornings, he cleaned all eight rooms of the house to Tommi’s standard and felt almost steady. Some Friday nights, he sat alone with red wine and a Chinese takeaway for one and felt the darkness press in from every corner. Some nights, he wrote letters at 2am. Some nights, he found a hidden Post-it note in Finnish in his coat pocket and translated it with shaking fingers.

None of that is dysfunction. All of that is love, still doing what love does. Showing up, even when the person is gone.

The Truth This Book Tells

Letters to Tommi by Ryan Tate is not a self-help book. It has no five-step plan. It doesn’t promise you’ll be fine by spring.

What it does is sit beside you. The way Tommi used to sit beside Ryan, without fixing anything, without needing big words, just present. Just there.

Ryan wrote these letters for two reasons. To help others walking the same road. And to make sure the world doesn’t forget a big-eyed, glasses-wearing, sauna-loving, wardrobe-raiding Finnish man who made every room feel warmer just by being in it.

He succeeded on both counts.

If you have ever loved someone so completely that losing them broke something in you that hasn’t healed quite right, this book was written for you.

Some loves don’t fade with time. They just change where they live.

Letters to Tommi by Ryan Tate — because some stories deserve to be read, remembered, and kept. Available now on Amazon. Begin Your Reading Journey.

Media Details:

Client Name: Ryan Tate

Website Link: https://letterstotommi.com/

Kobo Live Link: https://www.kobo.com/us/en/ebook/letters-to-tommi?sId=105b70ca-3aaa-42bf-82a8-3ced21abc145&ssId=uW_c-Gs9g8ssSt-CAapK2&cPos=1

Written in partnership with Tom White

Continue Reading

Entertainment

Keyla Wood and the Power of Playing by Her Own Rules

There is a particular kind of power in Hollywood that has very little to do with being the loudest person in the room. It comes from longevity, relationships, adaptability and understanding how culture moves before everyone else catches up. Keyla Wood has built her career around exactly that kind of power.

For decades, Keyla has lived inside entertainment as an actress, but her place in the industry has grown considerably beyond the roles she plays. From a substantial television career in Mexico to her work in American film, television and streaming productions, she has navigated two entertainment cultures while building an identity that belongs comfortably to both. Los Angeles became more than the city where she continued acting; it became the place where the different dimensions of her career began to converge.

Keyla Wood is part of a changing Hollywood in which cultural relevance is no longer defined by one job title. She acts, produces, develops projects, creates media, works with brands and has built TheWoodPr into an international public relations and image company. These are not side businesses surrounding an acting career. Together, they explain how she has learned to operate in an industry where talent may get someone into the room, but understanding people, perception and opportunity determines how long they remain there.

That perspective has also given Keyla influence beyond her own image. Through TheWoodPr, she has spent more than fifteen years positioning other actors, filmmakers, entrepreneurs, executives and companies, taking the same understanding of visibility that has shaped her own career and applying it to people with entirely different ambitions. Her professional world now moves naturally between Hollywood sets, business meetings, media, fashion, international relationships and cultural initiatives connecting Los Angeles with Mexico, Latin America, Europe and Dubai.


Perhaps that is what makes Keyla Wood particularly representative of Hollywood right now. She belongs to a generation that entered entertainment before followers, algorithms and personal brands became part of the vocabulary, yet she has successfully adapted to an industry increasingly driven by all three. She understands the traditional machinery of entertainment, but she also understands that today’s public figure can no longer depend entirely on that machinery. Keyla has consequently created her own.

Her acting continues. Her producing ambitions are expanding. TheWoodPr continues developing internationally. Her relationships within international media and entertainment have placed her in a position to amplify stories beyond her own, while her presence in Los Angeles keeps her connected to the constantly shifting intersection of entertainment, entrepreneurship and culture.

None of this happened overnight, and perhaps that is precisely the point.

Hollywood spends enormous energy searching for what is next. Keyla Wood’s story represents something different: the power of continuing to evolve until the industry has to reconsider what you are capable of becoming.

She is not simply maintaining a career. She is using everything that career has taught her to create the next version of it—and increasingly, to create opportunities for others along the way.

Written in partnership with Tom White

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.

Discover more from LA Entertainment Weekly

Subscribe now to keep reading and get access to the full archive.

Continue reading